Cognitive Dissonance Theory - Applications - 2122 Words

TABLE OF CONTENTS 1. Introduction 1.1. What is Cognitive Dissonance? 1.2. Cognitive Dissonance Phenomena 1.3. Ways to address Cognitive Dissonance 1.4. Significance 2. Project Statement 3. Methodology 3.1. Sample 3.2. Material 3.3. Procedure 4. Results 5. Conclusion 6. References 1. Introduction 1.1. What is Cognitive Dissonance? The cognitive dissonance theory was proposed by a famous psychologist Leon Festinger in the 1950’s. The theory states that if a person holds two inconsistent cognitions, then he will experience an uncomfortable tension and this state of mind is called cognitive dissonance. In general, the human tendency is to reduce this inconsistency or dissonance. As the name suggests, this state has two components – the first one being cognitive which is related to the mind or how an individual thinks or reasons, and the other component being dissonance, which deals with a conflict between two things occurring at the same time. A cognition (also called a cognitive element) may be defined as any belief, opinion, attitude, perception, or piece of knowledge about anything - about other persons, objects, issues, oneself, and so on. Cognitive dissonance theory claims that people feel a need to reduce the uncomfortable conflict between what is felt or believed and what is happening, and th us they adjust either their situation or their beliefs in order to make the two exist, and agree, simultaneously. This internal drive (or motivation)Show MoreRelatedCognitive Dissonance And Its Effect On Behavior1654 Words   |  7 PagesPeople experience cognitive dissonance when they perceive that there is a mismatch between their attitudes and behaviors. Because we are motivated to keep our cognitions consistent, the inconsistency brought about by dissonance becomes a drive that must be reduced. This is done by changing either the attitude or the behavior such that they may accurately align with each other. 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It is through communication theories that daily interactions among people are identified, determined, and understood. Communication theories take into account different components that describe the nature and dynamicsRead MoreCognitive Dissonance Theory1621 Words   |  7 Pagescreated the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when f eelings of dissonance arise. Read MoreSelf Perception Theory1700 Words   |  7 Pagesof Contents | Page N ° | 01 | Executive summary | 03 | 02 | Theories | 04 | 03 | Techniques | 05 | 04 | Decision making | 06 | 05 | References | 08 | â€Å"Self perception theory† Executive summary:- Self-perception theory (SPT) is an account of attitude change developed by psychologist Daryl Bem. It asserts that people develop their attitudes by observing their behavior and concluding what attitudes must have caused them. The theory is counterintuitive in nature, as the conventional wisdom isRead MoreTheories of Persuasion1733 Words   |  7 Pagesaudience likes or prefers. The following paper seeks to explore some of the main theories surrounding persuasion. The three that will be discussed are Cognitive Dissonance, the Elaboration Likelihood Model and the Psychological Motivational Theory with special attention to Abraham Maslow’s hierarchy of needs. These theories when explained in full will discuss the process behind persuasive writing or speech. These theories will be illustrated in the form of a political speech given by the fictional partyRead MoreIs the Purpose of Advertising to Create Cognitive Dissonance1972 Words   |  8 Pagesextension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favourable response from the buyer toward a product or a concept. First of all, I will talk about the purpose of advertising and its mechanism and I will look at how it can be related to the theory of cognitive dissonance. In addition to that, I will examine the effects of fear appeals on consumers, which are a direct application of the theory of cognitive dissonance. I will try