Law School Admissions Personal Statement Example | Topics and Well Written Essays - 750 words

Law School Admissions - Personal Statement Example One of the main reasons for why am I interested in the law degree program being offered by the St. Thomas University is the level of motivation which I have for obtaining law degree from a well reputed university. I am seeking a career in some field related to law and justice and that can only be possible if I get an opportunity to get a degree from a prestigious university. I want to study under the guidance of highly qualified faculty of St. Thomas University. I believe that my educational background in the field of psychology and experience as a police cadet make me a perfect candidate for getting admission in the St. Thomas University. I worked for Dunkin Donuts when I was 13. At 14, I joined the police department as a cadet. Along with that, I also worked as a grocery store clerk in order to get some money and work experience. To me, the most enjoyable experience was when I was working in the police department because I learned a lot of skills and knowledge related to different law issues. I devoted almost 1,500 hours to community service, which included working at DUI checkpoints, foot patrol at city functions, the Cadet Honor Guard, and pistol team. I also completed a 12-week academy training, which focused the areas of state laws, pedestrian contacts, report writing, arrest control, and firearms safety. I also worked as a 911 operator in the police department. I rose through the ranks of Sergeant and Lieutenant in a quick time and I possess the experience of supervising more than 50 police cadets. Summing it up, I learned a lot of leadership skills and qualities while working in the police department. I am looking forward to establish my career as a lawyer in order to provide justice to the people. My focus is on making my country progress in the field of law and justice because it is essential for the advancement of a society. My end goal is to take all of my experiences and the

Minimum Wage Essay Example for Free

Minimum Wage Essay Increasing the minimum wage has been considered to be one factor that results in higher unemployment rate. Various authors on this subject outline different views on the effects of increasing the minimum wage on unemployment rate. One study shows that effect on increasing the minimum wage varies in different economies. Another says increasing wage rates does not affect unemployment rate. And, there are also studies which indicate that there is an effect although not that significant in affecting occupation loss. This paper aims to present issues that will provide clear views on whether an increase in the minimum wage results in higher unemployment rate. Wage rate is the representation of the non-existent to the slightest bargaining power of the workforce (Bernstein and Schmitt, n. d. ). Increasing the minimum wage is done to alleviate poverty. (Macpherson, 2005; Bernstein and Schmitt, n. d. ). Its main goal is to help low-wage workers uplift their income and cope up with the rising cost of living (Page, et al. , 1999). However, it has been criticized because of its ill effect on employers’ business. It has been said that an increase in the minimum wage rate would cause unemployment. There had been studies about the effects of the minimum wage rate hike, but they do not point out to one outcome. Different economies have different outcomes when subjected to minimum wage increase (Fields and Kanbur, 2005). Different countries have comparative results when an increase in the wage rate is implemented. However, it will certainly be effective for the low-wage earners. An analysis made by Burkhauser and Sabia (2005) showed that an increase in the minimum wage rate has not been effective as far as poverty alleviation is concerned because the increase was given only to low-wage earners. Other workers earning higher wage but were also within the poverty level were not granted similar increase, as such only those employed in minimum wage rate jobs were able to realize the benefits. The effect of the wage rate, in this case, does not necessarily address the needs of those with low incomes. Not all people that are in need of the wage increase are working at a minimum-wage earning occupation. Increasing the minimum wage is also believed to be favorable for the poor working men and women. However, its effects are far from helpful, in fact, increasing the minimum wage is hurtful to business and may result to unemployment. The wage hike will cause the salary of low-wage jobs to be equivalent to the salaries of those in higher job levels. Since these jobs have higher requirements in terms of skills, the least skilled are more likely to be laid off from work. A minimum wage rate hike and its effect on unemployment were seen in the study of Brown (1988 as cited by Burkhauser and Sabia, 2005). An increase in the wage rate caused a small decrease in the employment of teenagers. The decrease upheld the theorized increase in unemployment rate for an increase in the minimum wage rate. A study also showed that it is not a matter of how much the laborer is earning, the salary that a worker receives, which will improve in case of a minimum wage increase, but the employment status of the worker. These workers are more likely to be dismissed when a company suffers loss, in the form of higher operational costs, as a result of minimum wage hike. (Deere, 1998). The study further showed that not all workers earning a minimum wage rate are actually poor and may not in need of the increase (Burkhauser and Sabia, 2005). Most of the workers that will benefit from wage increase are the young workers, aged 24 or younger (Macpherson, 2005). The workers that are aged 24 or younger are mostly employed in these minimum-wage earning occupations. In addition, a higher wage would mean more interested workers but due to the surplus of workers, a crowding out would occur or less hours of work would be allotted per person. This would result to a decline in the earnings of each worker (Page, et al. , 1999). Macpherson’s study (2005) in Pennsylvania indicated that an increase in the minimum wage rate would really be costly for employers and thus, lead to mass laying-off of workers. Few firms are able to continue operation given the increase in wage rates, hence only few workers are needed. The company may retain more workers but may reduce the working hours for each employee. In both cases, the low wage earners are the ones affected because they may get the desired increase in wage but may end up spending little time for work, hence reducing their income. However, a study indicated that retail jobs are the only jobs which prove that higher minimum wage rates decrease the employment (Fox, 2006). For other firms, it would be better to engage in other programs that may promote increase in work-hours instead of increasing the minimum wage rate to motivate employees. One way to alleviate poverty is to consider the family income of low-wage earners. Extending non-monetary benefits will somehow improve the lives of minimum wage earners and can be given to them in lieu of the wage increase. (Burkhauser and Sabia, 2005). Minimum wage hikes are beneficial to workers and companies alike. It keeps the workers to stay in the company for a long time, thus developing loyalty to the job. Although granting an increase in wage to workers may add up to operating expenses of a company, still it is benefited in the long run because it will not incur cost on training new workers. Fox, 2006). Periodic grant of an increase in the minimum wage rate is needed to augment workers’ income, such that they are able to cope up with the rising cost of living. The slightest increase in their wages raises the workers’ economic well-being since it makes them more capable of financing the most basic needs of the family. This is particularly true for workers who are the heads of the households (Burkhauser and Sabia, 2005; Bernstein, et al. , 1999). An increase in unemployment is not necessarily caused by an increase in the minimum wage rate (Fox, 2006). A classic example in this theory was the increase in the minimum wage rate in the years 1996 and 1997 that did not lead to the dismissal of teenagers, which were believed to be less skillful workers (Bernstein and Schmitt, n. d. ). If the increase in the wage rate does cause a significant decrease in employment, there would have been larger decreases in the employment over the years (Card, 1992 as cited by Fox, 2006; Bernstein and Schmitt, n. d. ). Wage hike does have psychological effects on workers such as: higher productivity, decreased turnover, lower recruiting and training costs, decreased absenteeism and higher morale, which are believed to offset the costs of increasing the wage (Bernstein and Schmitt, n. d. ; Card and Krueger, 1995 as cited by Fox, 2006; Bernstein, et al. , 1999;). Increasing minimum wage rate even attracts employment (Clinton, 1995 as cited by Burkhauser and Sabia, 2005). The effect of increasing the minimum wage rate on the rise in unemployment rate is generally small and statistically insignificant (Bernstein and Schmitt, 1998 as cited by Fox, 2006). Decreases in the unemployment rate may also be caused by the wage hike, but only to a small extent. A more likely cause of unemployment is the performance of the economy (Chipman, 2006 as cited by Fox, 2006; Costales, et al. 2000), one of which is the existence of a deflationary gap. It is a situation wherein the aggregate expenditure of the economy is less than the full employment level of income or output, hence suggesting the existence of unemployment (Costales, et al. , 2000). In fact, empirical studies show that the employment on firms which implemented the higher minimum wage rates are higher than those without the raise, which both have positive and negative effects (Burton and Hanauer, 2006 as cited by Fox, 2006). The negative effects of more employment were stated in preceding pages of this report. The overall positive effects of the increase in the wage rate set a sense of value for low-wage workers’ employment and uplift their living standards. (Fox, 2006). It serves as one of the tools in poverty reduction because the primary goal of the minimum wage policy is to increase income of the low-wage earners (Burkhauser and Sabia, 2005). Raising the minimum wage rate affects employment opportunities. It makes job seekers less likely to get a job while those who are already employed are expected to retain the employment. (Deere, 1998). Firms who do not have the money to shoulder additional wages for an increase in the minimum wage rate are usually the ones who are against the implementation of wage hikes. This is the primary cause of laying off of workers and the increase in the unemployment rate. This also is the cause of firing less skilled workers because firms opt to retain the workers who are more skillful. However, if the firms are able to sustain the costs, the increase will be both beneficial to employers (moral uplifting and better performance of the employees) and to the workers (higher income for basic needs). Increasing the minimum wage of low-salaried workers is part of the bargaining agreement between the workers’ union and the company. It is given in the hope of alleviating poverty. However, study shows that it may not be true in all cases because some companies may opt to adopt work allocation among workers which could mean limited time for work meaning limited income on the part of the affected workers. Though increasing minimum wage may result in higher operating costs, the increase is not the only factor that affects the employment status of workers. Effects of increase in the minimum wage vary in different economies, hence the country’s economic performance directly affects unemployment rate due to the presence of deflationary gap. Increase in the minimum wage rate does not directly affect the unemployment rate, but rather, it affects the costs of the firms. In turn, these firms which cannot operate at a higher cost screen their current workers and cut those who have little experience to maximize their returns. However, there are firms which value the welfare of the workers and treat it as part of the working costs included in the production. Thus, they consider additional costs, resulting from wage hikes, negligible. Therefore, increasing the minimum wage does not result in higher unemployment rate.

america the beautiful or the ugly :: essays research papers

Frederick Douglass (1817-1895) was the best known and most influential African American leader of the 1800s. He was born a slave in Maryland but managed to escape to the North in 1838. He traveled to Massachusetts and settled in New Bedford, working as a laborer to support himself. In 1841, he attended a convention of the Massachusetts Antislavery Society and quickly came to the attention of its members, eventually becoming a leading figure in the New England antislavery movement. In 1845, Douglass published his autobiography, "The Narrative of the Life of Frederick Douglass: an American Slave." With the revelation that he was an escaped slave, Douglass became fearful of possible re-enslavement and fled to Great Britain and stayed there for two years, giving lectures in support of the antislavery movement in America. With the assistance of English Quakers, Douglass raised enough money to buy his own his freedom and in 1847 he returned to America as a free man. He settled in Rochester, New York, where he published The North Star, an abolitionist newspaper. He directed the local underground railroad which smuggled escaped slaves into Canada and also worked to end racial segregation in Rochester's public schools. In 1852, the leading citizens of Rochester asked Douglass to give a speech as part of their Fourth of July celebrations. Douglass accepted their invitation. In his speech, however, Douglass delivered a scathing attack on the hypocrisy of a nation celebrating freedom and independence with speeches, parades and platitudes, while, within its borders, nearly four million humans were being kept as slaves. Fellow citizens, pardon me, and allow me to ask, why am I called upon to speak here today? What have I or those I represent to do with your national independence? Are the great principles of political freedom and of natural justice, embodied in that Declaration of Independence, extended to us? And am I, therefore, called upon to bring our humble offering to the national altar, and to confess the benefits, and express devout gratitude for the blessings resulting from your independence to us? Would to God, both for your sakes and ours, that an affirmative answer could be truthfully returned to these questions. Then would my task be light, and my burden easy and delightful. For who is there so cold that a nation's sympathy could not warm him? Who so obdurate and dead to the claims of gratitude, that would not thankfully acknowledge such priceless benefits?

The Man That Can Never Be Replaced :: essays papers

The Man That Can Never Be Replaced One cold December morning with ice on the grass and everybody’s Breaths lingering in the air. It was just another regular December day in Tymber Creek, which is where I grew up my whole life. There is a group of about 13-15 kids that have all grown up together. Some were a couple years older, but that didn’t make much difference except for their size. About five of my closest friends and I decide to get a football game together. We decided to play the older kids in the Creek (our nickname for Tymber Creek). Because every day at the bus stop they told us how they would kill us so we took it as a challenge. As we walk all we saw were monsters, they were huge and ugly with white foam coming out of there mouths like a rabid dog and just scared us to death. Well I decided there is no way I am going to play these guys, but my best friend Stephen told me that we could take them. So there I again believe the impossible. It’s 10:30 a.m. and still just as cold as it was when I got up at 7:00 a.m. and there was no sun. You couldn’t walk straight because of the icy grass and it sure wasn’t the softest thing in the world. So here we go its kick off time. The pigskin is thrown so high in the air that we don’t see it, all we see and feel is the ground trembling and seven of the biggest beasts in the world. It was kind of like seven Shaqs running at seven Mini Me’s. We were dead and all I had on my mind was not to get hit because I would never get up. It was around noon now and all of us decide to take a break and go have lunch. So Stephen and I went to his house which was the biggest house on that street and just stood out because of its peach color. His parents acted like my second family. They treated me like one of there sons. They took me to Sea World, which was a big deal for a kid that’s twelve. Mrs. Vernon who is Stephen’s mom would make us snacks to eat after school and then would take us to the mall just to have fun.

Grade school book report Essay

Tom Sawyer The young protagonist of the novel. Living with his aunt St. Petersburg, Missouri, Tom has a penchant for adventure and â€Å"showing off. † Constantly getting into mischief, he plays hooky from school and would rather go swimming than tend to his Sunday school lessons. Blessed with an active imagination, Tom dreams to be a noble robber such as Robin Hood or a pirate. Hungry for attention, Tom is obsessed with appearing noble and obtaining the envy of his peers. However, Tom is extremely clever and possesses an incredible insight on human nature. Throughout the novel, Tom must learn to listen to his conscience and become accountable for his actions. Huckleberry Finn The town’s social pariah. Son of an abusive and drunkard father who left town, Huck has failed to have been raised with any parental guidance or authority figures. Because he can smoke a pipe and never has to attend church or school, he is the envy of every schoolboy and the nightmare of every mother in town. Huck and Tom often have adventures and both believe in various superstitions. Although disregarded by the â€Å"sociables,† Huck possesses a kind spirit and consideration for others. Aunt Polly Tom’s somewhat elderly aunt and guardian. Religious, simple-mannered, and kind-hearted, Aunt Polly is respected among the citizens of St. Petersburg. Responsible for Tom’s discipline and upbringing, Aunt Polly is constantly torn between expressing her exasperation and showing her lover for Tom. Every time he causes trouble, another hair on her head turns gray; she often wishes Tom would behave properly like his brother, Sid. Sid Sawyer Tom’s younger half-brother. Always trying to tattle on Tom, Sid keeps a close on eye his brother’s wrongdoings. A goody-two-shoes, he is a punctual and studious pupil. Mary Tom’s older cousin who resides with Aunt Polly. Mary is depicted as a sweet and good-hearted young lady who sees the good qualities in Tom’s character. Religious and pious, Mary was an exceptional student  ¬ the opposite of Tom. Becky Thatcher The daughter of Judge Thatcher. Becky is Tom’s age and has recently moved into town. Prim and proper, Becky is the opposite of Tom: she has never been in trouble and is used to obeying her mother’s words. With blonde hair and dressy frocks, she quickly wins Tom’s affection and attention. Injun Joe The antagonist of the novel. Guilty of several murders, Injun Joe possess a violent temperament is set on seeking revenge on those who have treated him harshly in the past. He attempts to frame Muff Potter for one of his own crimes and is pursued by the village authorities. Muff Potter The town drunk who is framed for the murder of Dr. Robinson. Although his kind nature and drunken state make him harmless, Potter is persecuted by the entire town that believes that he is a murderer. Mr. Jones/Old Welshman The old Welshman who lives with his two strong sons in the vicinity of Widow Douglas’s house. With Huck’s help, the Welshman is able to come to the widow’s aide. Widow Douglas A rich, upper-class widow. With a kind spirit and a devotion to the Christian faith, the widow Douglas is known for her open hospitality and good nature. She also appears as a major character in Twain’s The Adventures of Huckleberry Finn. Dr. Robinson The young doctor, guilty of grave robbing, whose murder instigates the chaotic happenings in St. Petersburg. Joe Harper Tom’s bosom friend. One of Tom’s â€Å"gang† of pirates, Joe accompanies Tom on some of his adventures. Mrs. Harper Joe’s mother Amy Lawrence Tom Sawyer’s former girlfriend, whom he occasionally flirts with and was previously â€Å"engaged† to. Minor Characters: Judge Thatcher Becky’s father. A proud and well-respected man of justice, whose family has recently moved into town. Mrs. Thatcher Becky’s mother, wife of the Judge. Alfred Temple A well-dressed boy whom Tom thinks is snobby. Alfred also vies for Becky Thatcher’s attention. Mr. Dobbins The schoolmaster. Hated by all the children, Mr. Dobbins is depicted as a stern and pathetic man who uses lashings as a method of discipline. Mr. Walter The Sunday School Superintendent who issues Bibles to the top students. Mr. Sprague The long-winded minister. Ben Rogers A young boy who is Tom’s friend. Setting The Adventures of Tom Sawyer is set in the town of St. Petersburg, Missouri, some time around the middle of the nineteenth century Biography of the Author Born on November 30, 1835, in Florida, Missouri, Samuel L. Clemens wrote under the pen name Mark Twain and went on to pen several novels, including two major classics of American literature, The Adventures of Tom Sawyer and Adventures of Huckleberry Finn. He was also a riverboat pilot, journalist, lecturer, entrepreneur and inventor. Twain died in Redding, Connecticut on April 21, 1910, having survived his children Langdon, Susan and Jean as well as his wife, Olivia. In his lifetime, he became a distinguished member of the literati, and was honored by Yale, the University of Missouri, and Oxford with literary degrees. Conflict Man vs. man – Tom and Huck perceive their biggest struggle to be between themselves and Injun Joe, whose gold they want and whom they believe is out to kill them. Conflict also exists between Tom and his imaginative world and the expectations and rules of adult society. Moral of the Story Moral and Social Maturity When the novel opens, Tom is engaged in and often the organizer of childhood pranks and make-believe games. As the novel progresses, these initially consequence-free childish games take on more and more gravity. Tom leads himself, Joe Harper, Huck, and, in the cave, Becky Thatcher into increasingly dangerous situations. He also finds himself in tight spots in which he must put his concern for others above his concern for himself, such as when he takes Becky’s punishment and when he testifies at Injun Joe’s trial. As Tom begins to take initiative to help others instead of himself, he shows his increasing maturity, competence, and moral integrity. Tom’s adventures to Jackson’s Island and McDougal’s Cave take him away from society. These symbolic removals help to prepare him to return to the village with a new, more adult outlook on his relationship to the community. Though early on Tom looks up to Huck as much older and wiser, by the end of the novel, Tom’s maturity has surpassed Huck’s. Tom’s personal growth is evident in his insistence, in the face of Huck’s desire to flee all social constraints, that Huck stay with the Widow Douglas and become civilized. Point of View Third Person (Omniscient) – the narrator does not participate in the action of the story as one of the characters, but lets us know exactly how the characters feel. As a narrator, Twain cannot only see what his characters are seeing and thinking, but he is able to channel their personalities.

Essay about Career Plan

Essay about Career Plan Essay about Career Plan Career Plan Career Plan Interest Profile: Conventional, Social and Enterprising. Competencies: Coping with pressure, following instructions, delivering results, goal focus, adhering to values and cooperating. Work Culture: High powered, ethical and supportive. In the career plan interest profile my results showed that I was conventional, social and enterprising. Conventional careers involve following a set routine and procedures. This usually requires the employee to adhere to a chain of command. Social careers involving working, teaching, helping and communicating with others. Enterprising careers often involve leading people and working with other businesses. I found that my competencies results showed that I cope well with pressure, follow instructions, deliver results, goal focused, adhere to values and cooperate with others. Coping with pressure can be used in many different job areas. I found in my research that to be apart of management you must be able to deal with the rapid change in the work environment (Demers, Colman, 2003). To do so you must be able to cope with pressure. There is constant pressure when in a management position. You must juggle many different skills when taking on such a job such as organization, training, s taffing, career planning, work place diversity, etc. Another job I found that would work well with my competencies was a secretary. In my research I found that to be a secretary you must be able to cooperate with other (copywriters, 2009) As a secretary you are constantly dealing with different people and can not let others actions and attitudes affect the work you do. When observing the results from my work culture preferences I found that I would succeed in a culture that is high powered, ethical and/or supportive. I feel that working in management would fit my work cultures. Working in a high power work culture means searching for career development, having the chance to learn new skill frequently, working in different places, high salary and high chance of

Ironic Famous Last Words

Ironic Famous Last Words Whether realized at the time they are said or only in hindsight, nearly everyone will express a word, phrase or sentence that proves the last thing he or she ever says while alive. Sometimes profound, sometimes every day, here you will find a select collection of the last words spoken by various people that appear ironic in hindsight. Note: The following quotations are organized alphabetically by the individuals last name followed by the year in which he or she died. R. Budd Dwyer (1987) Dont, dont, dont, this will hurt someone. Embroiled in a bribery scandal, Pennsylvania Treasurer Dwyer decided to commit suicide rather than resign publicly. After addressing reporters gathered at a press conference the day before a Pennsylvania court was scheduled to issue Dwyers sentence for his earlier bribery conviction, the state treasurer cut short his prepared remarks and produced a .357 caliber handgun to the astonishment of attendees. As people tried to defuse the situation and take the gun from him, Dwyer warned reporters not to approach as he placed the gun in his mouth and pulled  the trigger. Stephen Irwin (2006) Dont worry, they usually dont swim backwards. While filming a documentary near Australias Great Barrier Reef, The Crocodile Hunter encountered a stingray that defensively used its tail spine to ward off Irwin, piercing his chest. Despite the efforts of his production and boat crews to save his life, Irwin died from cardiac arrest and  excessive loss of blood. Terry Alan Kath (1978) Dont worry†¦ its not loaded. The founding member of the rock group Chicago thought the .38 caliber revolver he pointed to his head was unloaded. John F. Kennedy (1963) No, you certainly cant. Jacqueline Kennedy testified on June 5, 1964, that these were President Kennedys last words- or something to this effect- in response to the statement by Nellie Connally, the wife of Texas Governor John Connally. He remarked just before an assassins bullet struck the president: You certainly cant say that the people of Dallas havent given you a nice welcome. Vic Morrow (1982) Ive got to be crazy to do this shot. I shouldve asked for a double. During the filming of a scene for Twilight Zone: The Movie, the planned pyrotechnic explosions damaged the tail rotor of a helicopter that was part of the sequence, causing the pilot to lose control of the craft. The helicopters main rotor decapitated Morrow and a seven-year-old actor he carried in his arms and crushed a second child actor when it crashed. Charged with involuntary manslaughter, a jury ultimately acquitted the films director, John Landis, of the charges. Hector Hugh Munro, aka Saki (1916) Put that bloody cigarette out! Serving in the British Army during World War I, Saki (the pen name of British author Munro) uttered his last words on a French battlefield. A German sniper saw the lit cigarette or overheard Sakis order and shot the 43-year-old. (Incidentally, there is an interesting death-related superstition revolving around soldiers lighting cigarettes on a battlefield called Three on a Match.) Lawrence Oates (1912) I am just going outside and may be some time. Suffering from the effects of scurvy and frostbite, and fearing his maladies placed the rest of his companions at risk as they attempted to reach the South Pole for the first time in history, Oates uttered these final words according to expedition leader Robert Falcon Scotts journal. After his comrades refused his first attempt to sacrifice himself for their safety, Oates said these words as he left the groups shelter during a blizzard. Unfortunately, his heroic sacrifice did not save his companions, who died from exposure a little more than a week later. Taylor Sauer (2012) I can’t discuss this now. Driving and facebooking is not safe! Haha. While driving from Utah State University to her parents home in Idaho in January 2012, 18-year-old Sauer reportedly sent a text message every 90 seconds while behind the wheel during the four-hour trip. After sending the last message (above), her car slammed into the back of a truck at an estimated 80 miles per hour. John Sedgwick (1864) Im ashamed of you, dodging that way. They couldnt hit an elephant at this distance. The highest-ranking Union officer to die during the American Civil War, Major General Sedgwick chastised the men in his command for reacting to Confederate sharpshooter fire while placing artillery in preparation for (what is now known as) the Battle of Spotsylvania Courthouse in Virginia moments before a snipers bullet ended his life. Sources:Driving and facebooking is not safe! Haha: Chilling last text sent by teenage driver seconds before she died in 80mph horror crash, March 6, 2012. Daily Mail. Retrieved March 2, 2014. dailymail.co.uk/news/article-2110646/Driving-facebooking-safe-Haha-Parents-daughters-text-predicted-fatal-mistake-seeking-change-driving-laws.html

Adventures of Huck Finn essays

Adventures of Huck Finn essays 1. In the novel, The Adventures of Huckleberry Finn, Huck Finn was the main character. The story was told through his eyes, and most of the events that took place happened around him. But some of these events would not have happened without other main characters as well, like Jim, Tom Sawyer, the King, or the Duke. Hucks personality at the start of the novel had changed gradually throughout the novel and until the end. At first, Miss Watson tried to make him pray for things but Huck did not believe in praying because it brought him bad luck. Later in the novel, Huck tries to pray for forgiveness and wants to erase his sin for stealing a nigger. After he prays, he feels he can pray openly now and will not sin anymore (CH. 31). Huck was also superstitious and believed that everything that went wrong was because of certain things he did, like the snake in Jims blanket. And everything was blamed on the bad luck Huck and Jim had. Huck also became kind, especially after the quarrel with his father, pap. He learned that in order to get along with people (like the king and duke), you have to let them have their way, and Huck did. Jim, at first, was looked upon as just an ordinary nigger. But Huck and Tom soon realized that he was very smart and had helped Huck through most of his adventures. But as a nigger, Jim was looked up to as a hero to other niggers. For instance, Huck tells the reader when niggers from all over the country came to see Jim and hear of his heroic stories and every nigger wanted to be like Jim. Jim was also very superstitious, especially in chapter eight when Jim talks about all of his superstitions, like counting the things for dinner and telling the bees that their owner had just died. All of this supposedly brought bad luck. Tom Sawyer was also a very influential character to the story. He was the one who came up with all the solutions for things, which eventually made m...

Critique of an Article - Organizational Development and Change Essay

Critique of an Article - Organizational Development and Change - Essay Example The change process at ABA trading company, operating in Germany have been described in three steps including change initiative, change implementation process and sustainable change process. The organization has passed through the change in strategy, organizational culture, management, and leadership and employee orientation. Before explaining the process of change, understanding why ABA Company felt the need to bring the change is important. Actually, as a strategic response to increasing competition, ABA Company decided to go international. The organization was restructured into three divisions and the administrative service was decentralized. Instead of just only restructuring, the organizational change of ABA appeared to be a complete integrated process, in which along with structural change, change in strategy, culture etc. were also introduced. Various companies think short term and ignore the link between restructuring and strategy, however, for restructuring to be successful, long-term strategy should be linked to organizational restructuring. Like various other organizations, restructuring and downsizing poses great threats for the organization because the level of trust, commitment and morale of the employees may go down. Same thing happened in this case, therefore, to reduce the negative impact of the change process; the organization felt the need to analyze the behavior and attitude of people towards this change. First it was observed that before the change process, the culture of company was paternal and supportive. The leadership was caring and highly relational psychological contracts used to exist between organization and its members. The commitment was brought by job security and lifelong employment. Bill felt the need to support the change process, instead of just informing the employees about bringing the change and for a continuous observation and evaluation of organizational members; a team of researchers was hired. The researchers of

Construction Management - Finance and Risk Management Essay

Construction Management - Finance and Risk Management - Essay Example re than eight merchant vessel which includes more than 1000 tons of displacement out of which four comprised of the Cargo ships and two included oil tankers, one was the combination of both oil ship and ore and one included refrigerated cargo. The construction and the development of the marine projects in Turkmenistan are mainly dependent on the policies and regulations of the government of Turkmenistan. The marine construction project in Turkmenistan have developed due to the participation and cooperation from the foreign countries which includes the firms of Turkish, French and Ukrainian for developing and constructing the marine based projects. The projects are undertaken by us with the assistance and the support of other industries which includes the implementation on marine construction projects that mainly comprises of designing and construction. The main mission of our marine construction industry is that it safeguards the environment and the employers consider the employees a s the asset of the industry and it shares rich values among its employees. The directors and the executives of our industry mainly focus on the strategic planning that includes the corporate planning application of the concepts of financial management and adoption of risk management. The risk management or the risk assessment process in the marine construction industry includes the identification of the occupational risk of health that is associated with the conduct of operation and also improvement or development of various health programmes for reduction or minimization of risk related to the exposure of the employees of the marine construction industry. The industry establishes or formulates standard terms, rules and regulations that are relevant to the transactions for safeguarding and protecting the company against the risk and liabilities. The industry maintains an integrity in case of its financial reporting and the formulation of the internal control system and the main

Comparison between a mythical story and a short story Essay

Comparison between a mythical story and a short story - Essay Example He challenges any knight to hit him once if he could return the blow with in a year. Gawain takes up the challenge. He chops off the head of the Green Knight, but the Green Knight picks up his head and rides away. Gawain has one year and one day to make it to the Green Chapel in order to fulfill his agreement. The trip was treacherous and far. Finally, he comes to a castle, where the Lord is Bertilak de Hautdesert. Gawain and Bertilak make a deal. Everything Gawain earns in a day he will exchange with Bertilak for everything he captured hunting. In three days, Gawain gains kisses and a girdle from Lady Bertilak. He gives Lord Bertilak the kisses, but keeps the girdle due to its magical powers. Gawain goes and meets the Green Knight. He only gets nicked on the neck due to the girdle. After the blow, the Green Knight reveals he is Lord Bertilak. The whole quest was set up by Arthur’s sister. Gawain felt that he failed in his mission for not keeping his word and keeping the girdl e. In â€Å"A Worn Path†, Phoenix starts out on a day’s journey. She is an lder black woman. Phoenix is described as small, frail, and almost blind. Her troubles are the wooded area that she is traveling. Thorn bushes grab her dress, but she patiently frees herself without ripping her dress. A scarecrow frightens her, but she keeps going.

An evaluation of the planning and delivering of nursing care Essay

An evaluation of the planning and delivering of nursing care - Essay Example Considering the case of the patient, this study will discuss the importance of health promotion / health prevention, the acute management of ischemic stroke, and other nursing consideration whilst living with or managing the long-term health condition of the patient. Health Promotion / Health Prevention Aspect Health promotion aims to educate the patients not only on how they can effectively prevent the onset of a disease but also ways on how they can improve their overall well-being (Leddy, 2006, p. 24). Considering the case of the 52-year old patient, this study will focus on discussing the health promotion or health prevention related to ischaemic stroke. Primary Prevention Ischaemic stroke happens in case the brain artery is blocked (Stroke Association, 2012). This causes the blood supply unable to circulate in the brain. According to Wills (2007, p. 16), the three levels of health prevention includes: the primary prevention, secondary prevention, and tertiary prevention. In line with this, primary prevention is all about implementing some strategies that could effectively reduce the risk of a disease. The risk factors of ischaemic stroke can be used to determine what specific health promotion should be advise to the patient. Ischaemic stroke can be triggered by several monogenic disorder (i.e. mutation in Notch 3 gene, etc.) (Hassan and Markus, 2000). Although genetic disorders that can lead to stroke can be hereditary by nature, most of the risk factors of stroke are highly modifiable. Since the modifiable risk factors associated with ischaemic stroke include: smoking, hypertension, diabetes, poor diet, atrial fibrillation, lack of exercise, and obesity among others (Ahmad and Lip, 2012; NHS, 2008; Sudlow, 2008; Goldstein et al., 2006), the nurses can provide a primary prevention by teaching the patient the importance of healthy eating (i.e. eat more fish, fruits and vegetables, leanmeat, whole grain, restriction on fat, sugar, and salt intake), include a 30-minutes of regular exercise each day or at least five (5) times each week, refrain from binge drinking and limit the intake of alcohol, and avoid or stop the use of tobacco (WHO, 2012; NHS, 2008). Through health teachings, the nurses can empower the patient through self-actualisation. After conducting a health teaching, the nurse can refer to patient to stop smoking clinics in case the patient is a smoker. In case the patient is at risk of stroke due to poor eating habits, the nurse can refer the patient to a professional nutritionist. Secondary Prevention The secondary prevention is all about shortening the incidence of stroke through early diagnosis and treatment (Wills, 2007, p. 16). Assuming that the patient has suffered from a mild stroke, the secondary prevention should include encouraging the patient to modify their lifestyle and receive early treatment. If the patient has a history of smoking, the nurse should educate and encourage the patient to stop smoking. Likewise, it is equally important for the nurse to encourage the patient to avoid alcohol consumption, watch his diet, and maintain his accepted body weight through regular exercise (Sudlow, 2008; Goldstein et al., 2006). On top of modifying the patient’s lifestyle, the nurse should encourage the patient to receive annual check-up and treatment for signs of risk factors related to the development of a vascular disease. Hyptertention is one of the common risk factors of ischemic

Human Factors and Ergonomics Assignment Example | Topics and Well Written Essays - 250 words

Human Factors and Ergonomics - Assignment Example Suggestions to improve these conditions i. Place study samples of interest onto a table where he or she will work in upright manner ii. Raise the work to a better view where he or he will be aligning with samples to avoid bending head. iii. Avoid bending wrists more than 300 by using in-line appropriate tools when working on things that are lying on flat surfaces. iv. Use low stools especially when he or he is collecting samples but not for a prolonged period. This is to avoid bending of neck. 2. i. Adjustable Driver’s seat and its belt - A person based on an individual’s height is capable of setting both seat and belt such that he or she can hold the steering wheel appropriately without reaching it from behind or operating when it is very close to the chest. ii. Appropriate size of a steering wheel - When negotiating a corner one executes this task with ease without struggling with big or a small steering wheel.

An evaluation of the planning and delivering of nursing care Essay

An evaluation of the planning and delivering of nursing care - Essay Example Considering the case of the patient, this study will discuss the importance of health promotion / health prevention, the acute management of ischemic stroke, and other nursing consideration whilst living with or managing the long-term health condition of the patient. Health Promotion / Health Prevention Aspect Health promotion aims to educate the patients not only on how they can effectively prevent the onset of a disease but also ways on how they can improve their overall well-being (Leddy, 2006, p. 24). Considering the case of the 52-year old patient, this study will focus on discussing the health promotion or health prevention related to ischaemic stroke. Primary Prevention Ischaemic stroke happens in case the brain artery is blocked (Stroke Association, 2012). This causes the blood supply unable to circulate in the brain. According to Wills (2007, p. 16), the three levels of health prevention includes: the primary prevention, secondary prevention, and tertiary prevention. In line with this, primary prevention is all about implementing some strategies that could effectively reduce the risk of a disease. The risk factors of ischaemic stroke can be used to determine what specific health promotion should be advise to the patient. Ischaemic stroke can be triggered by several monogenic disorder (i.e. mutation in Notch 3 gene, etc.) (Hassan and Markus, 2000). Although genetic disorders that can lead to stroke can be hereditary by nature, most of the risk factors of stroke are highly modifiable. Since the modifiable risk factors associated with ischaemic stroke include: smoking, hypertension, diabetes, poor diet, atrial fibrillation, lack of exercise, and obesity among others (Ahmad and Lip, 2012; NHS, 2008; Sudlow, 2008; Goldstein et al., 2006), the nurses can provide a primary prevention by teaching the patient the importance of healthy eating (i.e. eat more fish, fruits and vegetables, leanmeat, whole grain, restriction on fat, sugar, and salt intake), include a 30-minutes of regular exercise each day or at least five (5) times each week, refrain from binge drinking and limit the intake of alcohol, and avoid or stop the use of tobacco (WHO, 2012; NHS, 2008). Through health teachings, the nurses can empower the patient through self-actualisation. After conducting a health teaching, the nurse can refer to patient to stop smoking clinics in case the patient is a smoker. In case the patient is at risk of stroke due to poor eating habits, the nurse can refer the patient to a professional nutritionist. Secondary Prevention The secondary prevention is all about shortening the incidence of stroke through early diagnosis and treatment (Wills, 2007, p. 16). Assuming that the patient has suffered from a mild stroke, the secondary prevention should include encouraging the patient to modify their lifestyle and receive early treatment. If the patient has a history of smoking, the nurse should educate and encourage the patient to stop smoking. Likewise, it is equally important for the nurse to encourage the patient to avoid alcohol consumption, watch his diet, and maintain his accepted body weight through regular exercise (Sudlow, 2008; Goldstein et al., 2006). On top of modifying the patient’s lifestyle, the nurse should encourage the patient to receive annual check-up and treatment for signs of risk factors related to the development of a vascular disease. Hyptertention is one of the common risk factors of ischemic

Bombs Bursting in Air Assignment Example | Topics and Well Written Essays - 250 words

Bombs Bursting in Air - Assignment Example But we still hear the â€Å"bombs† going off in our lives and we are afraid or lost because of what is going on. Rather than shielding us from reality, our parents and teachers should instead help us understand why these â€Å"bombs† go off in some peoples lives and not in others. The importance of these life lessons cannot be stressed enough and just like the essay explains, our parents and other adults will no longer be able to shield us from that reality. So the question that we should ask ourselves is â€Å"how young is too young to understand lifes realities?†. In the modern age of the internet and 24/7 news media, the innocence of young people is stolen faster than parents can cover up the situations. Perhaps the time has come for parents to acknowledge that the children of today, if spoken to and explained to in a proper manner, can actually prove to be far more mature than their parents and teachers actually think they

Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay Example for Free

Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United Kingdom 3School of Business and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, University of the Punjab Gujranwala Campus, Pakistan Submitted: Apr 27, 2013; Accepted: Jun 3, 2013; Published: Jun 20, 2013 Abstract: Brand image and advertisement play a crucial role to boost up any business performance as brand image is an implied tool which can positively change people’s buying behaviors and advertisement is behaving as a driving force for any business as it’s an effective source to convey your message and stay in customer’s mind. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Gujranwala city. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. A sample of 200 questionnaires was used in which 175 responses were collected within the period of one month. Findings show that brand image and advertisement have strong positive influence and significant relationship with Consumer buying behavior. People perceive the brand image with positive attitude. Study depicted that teenagers in Gujranwala are more conscious about their social status so they prefer branded products and advertisement affects their Consumer Buying Behavior positively. In the last of article limitations of research, implications and suggestions for further research also included. Key words: Brand image Advertisement Consumer Buying Behavior INTRODUCTION can build long term profitable relations with customers. People in our society are so conscious about their any business can positively affect the behaviors of status and they prefer to use branded products to show people regarding brand image, satisfaction and loyalty. off their status symbol. Brand is considered as implied At present time in global and emerging markets device through which any business can attain the business war is not only on price but customer attraction, attraction of people and can enjoy the competitive edge. loyalty and relationship matters a lot. Companies are so In our local scenario it also considered as a valuable asset conscious about their customer’s satisfaction. for any business as it can change peoples’ buying Advertisement plays a crucial role for any business to behavior. It can play a vital role to expand any business. boost up its performance graph as it is a powerful strategy Brand image development is a long term process and it to attract your customers toward your product. In can prove a strong weapon to fight with your competitors. Pakistan advertisement also becoming a driving force for Customers rely on branded products and mostly prefer to any business because it can force people to change their buy products with well known brand name. Marketing behavior regarding your product in positive sense. valuable strategies and tools can develop the brand of Advertisement is a dominant and leading weapon in all any product. If brand is managed in effective ways, a marketing tools due to its positive impact on consumers’ business can enjoy maximum number of customers and buying behavior. It’s an effective way to communicate Refine quality of products and social

Every organization has its own culture and belief

Every organization has its own culture and belief Introduction Every organization has its own culture. Every culture consists the expectations related to behavior. These norms and values are not in writing but it tell employees the way things really are. Perception of all the persons in business from chief executive to the lowest rank is influenced by these norms. Employees of any organization contribute to the success or failure of the organization; follow the norms by supporting and accepting them. Organization culture Corporate culture is the combination of shared values, norms and beliefs that give meaning to the persons of an organization and provide them with the rules for behavior in the organization. Organization culture is concerned with how employees concerned with six basic features such as individual, autonomy, structure, consideration, conflict and structure. Every organization explains in its own way what it means by culture. Some of them called it ethos, core, manner, ideology, philosophy, roots, style, vision, patterns and the way and the purpose. Constituents of the culture Organization culture is made up of tow dimensions Guiding beliefs Daily beliefs Guiding beliefs there are external beliefs relating to how to compete and how to direct the business and also there are internal beliefs relating to how to manage, how to direct the business. The philosophical foundation of every organization is built with these roots and principles. These roots and principles are held as universal truths and are enough to accommodate any variety of circumstances. Daily beliefs are those rules and feelings that are related to everyday behavior. They are dynamic, situational and change to meet circumstances. Functions of organization culture Today organization can not neglect its human side. Employees of the organizations are the real fortune maker of the organization who play a great role in making the organizations strong and growing unit. It is necessary for organization to develop an organization identity and to nurture the spirit of oneness .organization culture performs four different types of functions. Desired behavioral pattern Employees must learn to behave according to basic organizations philosophy. And they should understand their surroundings. Collective commitment Organization culture is the result of team efforts. Culture is that visible bond of feelings and emotions that ties the employees at all the levels to develop collective commitment. The fooling of organizational identity Good Organization culture has ability to attract develop and keep talented people. Organization can not grow without strong commitment of its employees. Socialization of members The organization must uniformly develop system of promotions, remuneration and behavior patterns which can socialize the employees without any conflicts between them. DIAGNOSING AND CHANGING ORGANISATIONAL CULTURE: BASED ON COMPETING VALUES EMPLOYEE MORALE It is the relationship that a particular employee or a group of employees have for their work and for their organizations they work for. If there is high employee morale means employees are happy and this is also reflective in the kind of job they do. On the other hand if there is low employee morale it will result in low productivity and pessimism in employees. It is important for all the organizations to make continually efforts to keep morale high. Significance Employees morale is a part of workforce culture. When there is high employee morale employees are happy, they become more efficient because they enjoy their work. It is important that employees do not feel overload and burdened by their job. Develop Better communication always improves employee morale. Encouraging employees to communicate their ideas and thoughts effectively will result in better understanding of each other. This also helps in developing the leadership styles in employees and teaching the employees how to be assertive. Top management should also talk sincerely to their employees and staff and build a solution to resolve the issues among the employees. Effects If there is high employee morale then it shall result in effective team. A supportive environment helps employees to work effectively and share their ideas without fear of being ridiculed. High morale is also an induction of job satisfaction. Employees should also be forward in asking for help and support of any kind in an organization. Considerations Human resource department helps a lot in improving the employees morale by participating in various activities and events that would help in raising the employees morale. Team building exercises play a great role because when employees work in harmony in teams , they tend to help each other. Expert insight The best way to improve high morale is to reward the hard work of employees. An employee may sometimes feel overloaded with the amount of work he needs to be done and could start of thinking the value of the work comparing the amount of pay he receives. When employees feel that they would appreciated then they shall more likely to want to shoe their skills and contribute more. Impact of organization culture on employees morale The nature of organization culture that exists in the company decides the degree to which the desired results from the employees are obtained. The perception of members about the organization usually determines that type of the organization culture. An organization culture consists of two components The primary value of the organization The existing systems and styles of management These two components mainly determine the degree to which the desired results shall obtained from the employees. The value systems of the employees indicate the direction in which the employees originations are likely to move in the future. A strong culture is the lover for guiding behavior of employees. It helps employees to do their job better. Organization culture can be stated in following five features Conflict Consideration Organizational structure Individual autonomy Reward for the employees The essence of the organization culture is mainly concerned with how workers perceive each of the five features stated above whether positive or negative. A system of informal rules can be necessary for an effective culture that spells out how employees in organizations are behaving most of the time. It also enables people to feel better about what they have done, so that they are more likely to work harder. It provides a sense of common direction and rules for day to day activities. If organization culture is such that they give reward and appreciate the employees for their work done then there will be an high employees morale in an organization. Most of the people thrive on feeling appreciated. Every organization can improve employee morale by showing appreciation in simple ways such as rewarding employees by saying well done and than you for the good work. Psychological research shows that atmosphere greatly and also directly affects the employees morale and motivation level. Providing comfortably and aesthetically pleasing furniture is one way to motivate people. Lighting flowers and artwork can be the method help improve employee morale. If in the organization employers are friendly and interested in employees then there will be high employee morale sincere query and a warm smile shall help in motivating employees. Every organization must encourage social interaction between employees and must resolve conflicts immediately to improve the employee morale. Social events such as picnics and softball or baseball games can create a sense of belongingness between employees. Social interactions help in positively influences the cooperation about coming to work everyday. On the other hand if there are no interactions then such situation of isolation can cause depression and a lack of motivation. Providing a pleasant atmosphere is sometimes not possible like in factories and repair shops. In these types of environments offering a proper relaxation time period and a break room helps to improve motivation level. In any work environment, safe and comfortable conditions raise employee morale by providing a reasonable sense of security. There are many issues that stems from practices embedded within in an organization culture affecting employee morale and productivity. These include Little or no accountability Employees need to know that mistakes may count for learning instead of punishing criminals for repeat offenses. Leadership not serving as examples Today some leaders are ruthless, demeaning and narcissists. Leaders need to act always in harmony and ensure equal treatment of all like the organizational culture in McDonalds and FedEx. Departmental infighting Companies are in business for one reason: to create clients. End the fighting and focus on the most vital asset. When the fighting ends perhaps harmony shall arrive. Career planning and succession planning is null Most of the CEOs and senior managers join an organization from competitive industries and companies. In the organization there is null career planning then there will be very less employee morale and the motivation level. How employees morale benefits your business? If compared to employees who are motivated with disengaged workers we shall find that disengaged workers do their work less efficiently, miss more workdays and also cost organization thousands of dollar due to loss of productivity. Keeping the employees motivated and high morale is one the best way you can maintain the productive workforce. For getting employees and to feel connected to the company, managers must ensure that employees clearly understand their roles. Managers must provide good training and continuous feedback to ensure high motivation level of employees. High morale of employees shows the setting of high standards and shows commitment toward the organization. When it comes to things like customer service and quality then act in such a manner that consistent with what you demand from your employees. Make employees feel valued and connected by asking for their feedback and suggestions and giving them room to make decisions by involving employees as equal members of your team. If the organization promotes policies that support employees in taking action to resolve issues then there will be less wastage of time and energy that will no doubt shall effects the organization productivity Direct relationship between employees morale and organization culture Therefore to have a high employee morale there must be favorable organization culture. There are some of the pointers to improve the organization culture Say thank you often and sincerely face to face. Offer the options to the employees to come an hour late on Monday mornings or leaving the employees an hour early on Friday afternoons when possible. Employers must take time to meet with employees one at a time. Acknowledge special events either through cards, meetings ad news letters. Encourage a sense of ownership in work. Publicly appreciate hard work and an initiative on the company bulletin board, in the news letters and board meetings. Suggestions for high employees morale With the helps of survey determine what motivates employees. Gauge the areas in career development, recognition and rewards, status, task accomplishment activities, leadership, and praise, problem solving achievement and guiding others. Communicate with employees about how companys basic goals, vision and mission connect to individuals employee goals. Set up a display about the employees proudest moments. Create such environment that expresses concern for employees. Allow time to the employees at the beginning of the shift so that they can review past and ongoing goals. Instill a sense of confidence and encouragement in the companys ability to provide resources to employees for succeed. Highlight the accomplishments and success stories of employees. Use themed apparel and a casual dress day to promote a sense of tea spirit. Provide a relaxation breaks and pictures of great vacation or picnics as rewards for group achievements. Encourage them to start book clubs, craft circles and other activities that they can share with co-workers. Organization must also promote open communication system in work environment. Employees who are dedicated to the companys future and goals instinctively work towards accomplishing their goals. Employers should model the behavior which they want to seek in the employees. Leaders need to be enthusiastic and confident about companys goals and vision. Encourage the staff to be proactive problem solves and welcome their contributions. Help them in identifying the challenges and encourage work together to overcome obstacles and explain how to maintain individual success. Respect their personal lives If manages are putting so many hours in the work, everything else is probably suffering. It can be highly motivating to show concern about a managers life outside work. Occasionally talk about life Organization need to set aside time for one-on-one meetings, to talk about managers career development and personal agenda. Create closure One the major reasons that their work is never done, no matter how many hours they put in, employees get to finish their project but the manager comes back to the same desk every morning. Tips and warnings Morale is the responsibility of every organization. In the end, employees are responsible for the value the place on morale Be creative in conveying the importance of morale by coming up with new ways to create an exciting place to work. Print posters with inspirational sayings and place them in highly visible areas. Do not focus all your efforts on negative and non motivated employees. If accountable, their actions eventually cause them to improve or leave. Balance self motivation with company motivation to improve morale. GOOGLES ORGANISATION CULTURE Google has one of the interesting organizational cultures. They are one of the top among 100 companies to work for according to fortune (2008).it is one of the most fastest and useful web searches around the world. Google strives to have the reliable search engine in order to accomplish this Google hires employees that are the best in their technological field. Google rewards the hard work of their employees with an extremely relaxed workforce that encourages creativity through gun activities such as office picnics, roller hockey, and softball and through a casual dress code. Google also provide the services of gym and massage inside the company building Google build such loyalty with their employees that many of the employees see each other and Google management as a family. In Google, there is an emphasis on team achievements and pride in individual accomplishments that contribute to the companys overall success. Googles group orientation is the primary feature of its culture. It encourages its employees to work and also play together so that a family bond is formed. Googles culture is the combination of various things such as ethical, customer-responsive an d spiritual. Its employees are encouraged to be creative in problem solving which sometimes calls for risk taking. Googles employees are allowed an enough freedom so that they do not take it for granted and this keeps them on ethical ground. The also have a sense of team rather than self so this encourage them to work together to achieve organizations goals. Googles employees understand that thinking out of the box is what they are known for so they go beyond others would do to satisfy a customer need while maintaining company values. This out of the box type of organization puts the company into the spiritual type of organization. They are also encouraged to have fun with their job. Google has a unique and comfortable way of conducting business that appeals too many. It is a give take relationship both sides get something out of it. Googles culture is of such a sort that creates individuals a desire and the motivation to stay with the company. Thus, we can say that Googles culture is very strong. It hires people that embody their companys values and feel the same intense desire. This desire allows the companys employees to work towards the same goals and intensifies the bond the share. Google receives 1300 applications a day and tends to have a low turn over rate. Conclusion The top management of every company should involve in the process of developing right organization culture. Also it is not only the responsibility if human resource department. And why not after all the companys culture has a major impact on employee morale and productivity. However, there are many companies who view their organizational culture only as a recruitment tool and element in employee motivation and communications. But now focus is shifting and organizations are now realizing that an effective culture engages employees at a fundamental level, and translates that engagement into high performance. Culture helps the every organization to accomplish what it desires to achieve. The organization culture as a management tool has great motivating impact to motivate employees to improve their own organizational performance.

Free Glass Menagerie Essays: Escape Symbolism :: Glass Menagerie essays

Escape Symbolism in The Glass Menagerie If we take a look at the different symbols used throughout the play, I think that the most important one when it comes to escape is the fire escape. It is in the center from the very beginning, when Tom makes his opening addressing to the audience from it. To understand the role of the fire escape one has to see that it serves a different purpose for each of the characters. In general we can say that it represents the borderline between freedom and imprisonment. Apart from this, the different characters see it in different ways. For Tom, the fire escape is an opportunity to get away from the apartment and his nagging mother. For Amanda, on the other hand, it's a door through which gentleman callers for Laura can come into their apartment / into their world. For Laura, even though she's been outside, it's the border between the safe and the dangerous, between the known and the unknown. Also the Dance Hall across the street can be seen as a symbol of escape. Its name, Paradise Dance Hall, is a contrast to the lives of the characters, and to the current situation in the world as seen in the play. Also, Laura spends much of her time listening to her mothers' old records, hearing the same old music over and over again. I believe that the music coming from the dance hall can be interpreted to be Laura's possibility to escape from her monotonous life, a possibility that she cannot currently utilise. The last symbol that I see as important for the theme is the father of Tom and Laura, Mr. Wingfield. He is the ultimate symbol of escape, as he has actually managed to get away. The fact that Amanda still has his picture on the wall tells us something about another way that she is attempting to escape; by keeping hold of the past, as the picture is probably there to remind of the good

The Dignity of Cloning :: essays research papers

The Dignity of Cloning   Ã‚  Ã‚  Ã‚  Ã‚  Cloning is just one of the new ways that modern medicine is pushing the boundaries into uncharted moral waters. Cloning can be divided into two main groups by its purpose; therapeutic, which looks into the generation of body parts for transplants, and reproductive, which is cloning for the sake of replicating an entire organism. The main method of cloning mammals is called somatic cell nuclear transfer, where the DNA from a cell of an existing organism is put into a donor egg whose nucleus has been taken out. The major question that surrounds this process and the idea of replicating an organism is whether or not it detracts from human dignity.   Ã‚  Ã‚  Ã‚  Ã‚  According to the Catholic Church, cloning is immoral on many bases. Firstly, even the experimentation of cloning is seen as immoral, since, in the process of creating a viable clone, hundreds of embryos simply do not work. In the case of Dolly, the first successfully cloned sheep, she was the only survivor of 277 attempts. Statistics like this show how scientists are playing â€Å"fast and loose† with living embryos, which is unacceptable for Catholic teaching. The Catholic Church is also against the fact that, in therapeutic cloning, only a part of the new organism is â€Å"harvested†, and the remaining parts are destroyed. This raises Catholic objections on the grounds of playing God by creating and destroying life. This goes back to one of the temptations presented to Adam and Eve, â€Å"You will be like gods† (Genesis 3:5).   Ã‚  Ã‚  Ã‚  Ã‚  On the account of reproductive cloning, the Catholic Church has a whole new set of reasons relating to how it is immoral. With the advancements in cloning it is said by some that it will be possible to engineer a genetically superior human being. The problems with this are evident in the fact that an engineered child would have been created in our image, instead of the image of God. It is therefore arrogant of us to say that we can direct the evolution of humanity better than God.   Ã‚  Ã‚  Ã‚  Ã‚  Proponents of cloning raise many points in how, specifically therapeutic cloning, can advance knowledge and even lead to cures for some diseases. For example, theoretically, a liver cell could be used to grow a new, healthy liver for a transplant. The same could be said for kidneys, or organs that are not currently transplantable. Genetic diseases, such as cystic fibrosis can be better handled with answers to the genetic puzzle that cloning could provide. The Dignity of Cloning :: essays research papers The Dignity of Cloning   Ã‚  Ã‚  Ã‚  Ã‚  Cloning is just one of the new ways that modern medicine is pushing the boundaries into uncharted moral waters. Cloning can be divided into two main groups by its purpose; therapeutic, which looks into the generation of body parts for transplants, and reproductive, which is cloning for the sake of replicating an entire organism. The main method of cloning mammals is called somatic cell nuclear transfer, where the DNA from a cell of an existing organism is put into a donor egg whose nucleus has been taken out. The major question that surrounds this process and the idea of replicating an organism is whether or not it detracts from human dignity.   Ã‚  Ã‚  Ã‚  Ã‚  According to the Catholic Church, cloning is immoral on many bases. Firstly, even the experimentation of cloning is seen as immoral, since, in the process of creating a viable clone, hundreds of embryos simply do not work. In the case of Dolly, the first successfully cloned sheep, she was the only survivor of 277 attempts. Statistics like this show how scientists are playing â€Å"fast and loose† with living embryos, which is unacceptable for Catholic teaching. The Catholic Church is also against the fact that, in therapeutic cloning, only a part of the new organism is â€Å"harvested†, and the remaining parts are destroyed. This raises Catholic objections on the grounds of playing God by creating and destroying life. This goes back to one of the temptations presented to Adam and Eve, â€Å"You will be like gods† (Genesis 3:5).   Ã‚  Ã‚  Ã‚  Ã‚  On the account of reproductive cloning, the Catholic Church has a whole new set of reasons relating to how it is immoral. With the advancements in cloning it is said by some that it will be possible to engineer a genetically superior human being. The problems with this are evident in the fact that an engineered child would have been created in our image, instead of the image of God. It is therefore arrogant of us to say that we can direct the evolution of humanity better than God.   Ã‚  Ã‚  Ã‚  Ã‚  Proponents of cloning raise many points in how, specifically therapeutic cloning, can advance knowledge and even lead to cures for some diseases. For example, theoretically, a liver cell could be used to grow a new, healthy liver for a transplant. The same could be said for kidneys, or organs that are not currently transplantable. Genetic diseases, such as cystic fibrosis can be better handled with answers to the genetic puzzle that cloning could provide.

Project Report on Retail

EXECUTIVE SUMMARY Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use. It covers sales of goods ranging from automobiles to apparel and food products and services ranging from hair cutting to air travel and computer education. Sales of goods to intermediaries who resell to retailers or sales to manufacturers are not considered a retail activity. Retailing can be examined from many perspectives. A manufacturer of white goods like washing machine and refrigerators has many options to reach out to consumers. It can sell through dealers, the company showrooms (Sony World, Videocon Plaza) or hypermarkets (Big Bazaar). The retail sector in India is highly fragmented with organized retail contributing to only 2% of total retail sales. The retail sector in developed countries was also highly fragmented at the beginning of the last century but the emergence of large chains like Wal Mart, Sears, and Mc Donald’s led to rapid growth of organized retail and growing consolidation of the retail industry in the developed countries. Today, in India we see a rise in the purchasing power and growth of a middle class which follows the western lifestyle. Hence, conditions are conducive for the rapid growth of organized retail in India. Organized retail is growing rapidly and we see the emergence of large organized retail chains like Shoppers’ Stop, LifeStyle and Westside. We also find retail malls mushrooming all over the country. The opportunities in retail industry in India will increase since Indian retailing is on the threshold of a major change. However, with the rapid growth in organized retail and increased emphasis of manufacturers on understanding sales at the retail level, the study of retailing has become increasingly relevant. -1- OBJECTIVE OF PROJECT v To understand the concept of retailing. v To understand the role and relevance of retailing for business and economy. v To identify the activities associated with retailing v To understand the operational structures associated with retail organizations v Understanding consumer behaviour in retailing v Understanding the importance of store location for retailer v To understand the nature of merchandise budgeting and unit planning v To understand the concept of relationship marketing and how does it apply to the retail sector. -2- METHODOLOGY This project is the mixture of theoretical as well as practical knowledge. Also it contains ideas and information imparted by the guide. The secondary data required for the project was collected from various websites and books of re puted authors. The project started with sorting all the raw data and arranging them in perfect order. To add value to the project and to understand the practicality of retailing business, I have visited various stores who are the best ones in retailing business. Further, to understand the consumers better, a field survey was also conducted to find out the tastes and preferences, purchasing habits, expectations of the consumers etc. Analysis of this primary data has been done to actually understand the survey in a better way. -3- ORIGIN OF RETAILING Although retailing does not enjoy the status of an Industry, the sheer size this behemoth will develop into, is grabbing attention. The origin of retail in India dates back to ancient times when the melas and mandis made heir presence felt. The changing socio economic patterns coupled with the consumption increase led to the emergence of the convenience stores, which became a par of the civic planning. The next step was the commercial plazas, which comprised merely shops offering a variety of goods and services clubbed together. The inconveniences caused by lack of parking place, toilets and maintenance, ushered in the entry big international brands opening their exclusive showrooms. The opening up of the economy only fueled this globalization. There are, however, certain bottlenecks as well; the scarcity of space, coupled with the stringent provisions of the Rent Control Act, act as a dissuasive factor for many players to initiate operations in the main markets. This also explains why the Raheja’s forayed into their retail venture- Shoppers’ Stop. CURRENT SCENARIO The Indian population is whooping 1 billion with 75% of the people living in villages and small towns. It is only natural that the agricultural sector is the biggest employer with its contribution to GDP pegged at 26. %. Retail is India’s larges industry after Agriculture with around 20% of the economically active population engaged in it and generation 10% of our country’s GDP. The growth of the efficient small store culture can be attributed to the 6 million villages distributed across the length and breadth of the country. The 12 million retail outlets in India are the hi ghest in the world, and cater to the purchase need of its pole. It is interesting to note, that the Urban Population although just 25% of the total, is an astounding 250 million in size and is growing at a healthy rate of 7% per annum. The chief driver of growth in the retail sector has been the consumer, with the spending increasing at an average of 11% per annum. The Core and the Lower middle have increased their share in the Growth. -4- The Indian consumer’s shopping needs are and traditionally have been fulfilled by Kirana sores (corner stores), Kiosks, street vendors, weekly bazaars and high-street shops for consumer durables and luxury goods. To cater to this, each city developed its own identity and shopping cluster, for instance in Pune there is MG Road, Bangalore has Brigade Road and Commercial Street, Delhi has Connaught Place, Karol Bagh and South Extension. India will have 358 shopping malls by 2007. Droves of middle-class Indians have broken off their love of traditional stand-alone shops that have no ACs, organized parking lots and other public amenities, according to a study by fashion magazine Image. At present (September 23, 2005), In India we have 96 malls, covering an area of 21. 6 million sq ft. And by year end the count will shoot up to 158 malls. It will cover 34 million sq ft area. Currently estimated at $205 billion to grow to $400-500 million, over the next 2-3 years. v Smaller cities will have about 12. 8 million sq ft of mall space by 2007. Ludhiana to account for 2. 5 million sq ft. v Ahmedabad about 3. 4 million sq ft. v Delhi and Mumbai now have maximum number of shopping centres. v Gurgoan saw the largest development in terms of retail outlet. v North region has 39% of India’s retail share. v East region has 10% of India’s retail share. v West region has 33% of India’s retail share. v South region has 18% of India’s retail share. v Government and co-operative sector is also making their steps in retailing. For example, Kendriya Bhandar, Apna Bazar, Mother Dairy, Super Bazar etc. -5- MAJOR RETAILER SPACE HOLDERS IN INDIA ORGANIZATION Bata RPG Raymond Area Sq. ft 10,00,000 6,00,000 5,42,000 Pantaloon/Big Bazaar 5,00,000 Metro cash-n-carry Spencer LifeStyle Shoppers Stop Trent Globus Piramyd 3,00,000 2,80,000 2,50,000 2,00,000 2,00,000 1,75,000 1,50,000 The 2nd Annual Images Retail Awards (September 22, 2005):v Retail Face of the Year: Kishore Biyani, MD, Pantaloon Retail India Ltd. v Retail Destination of the year: Shoppers’ Stop v Retail Launch of the Year: Pantaloon Central. v Shopping Centre of the Year: Inorbit Mall v Retail Brand of the Year: Titan v Retail Concept of the Year: Reliance Truck Stop. Retailer of the Year: Value Retailing: Big Bazar v Retailer of the Year: Catering Service: McDonald’s. v Retailer of the Year: Food & Grocery: Food Bazaar. v Retailer of the Year: Health & Beauty: VLCC. v Retailer of the Year: Entertainment: PVR. v Retailer of the Year: Department Store: Westside. v Retailer of the Year: Forecourt Retailing: Bharat Petroleum Corp. Ltd. v Retailer of the Y ear: Leisure: Crossword Bookstore. -6- SWOT OF THE MARKET STRENGTH 1. Organized retailing at US$ 3. 31 billion, growing at 8%. 2. 2nd largest contributor to GDP after agriculture at 20%. . Pattern of consumption changing along with shopping trends. 4. A Growing population will translate to move consumers. 5. Consumer spending increasing at 11% annually. 6. Almost 25 million sq. ft. retail space available. 7. Paradigm shift in shopping experience for consumers pulling in more people. 8. Most of the entrants to organized retail come from 3 main categories, and have ventured into retail as their business extension. v Real Estate Developers v Corporate Houses v Manufacturers/Exporters WEAKNESSES 1. Shortage of quality retail spaces at affordable rates. 2. Government regulations on development of real estate(Urban Land Ceiling Act) 3. Need to provide Value for Money-squeezing margins 4. Lack of industry status. 5. Retail revolution restricted to 250 million people due to monolithic urban-rural divide. 6. Footfalls not a clear indicator of sales as actual consumers lower in number. 7. Lack of huge investments for expansion. OPPORTUNITIES 1. Increasing urban population-more participants in retail revolution. 2. Increase in consuming middle class population. 3. Social factors like dual household income has enhanced spending power. 4. Spends moving towards lifestyle products and esteem enhancing products. 5. Availability of old industrial lands-prime real estate locked in sick industrial units. -7- 6. Average grocery spends at 42% of monthly spends-presents a huge opportunity. 7. Increase in use of credit cards. THREATS 1. Rising lease/rental costs affecting project viability 2. FDI restrictions in the retail sector 3. Poor monsoons and low GDP Growth could affect consumer spending drastically. 4. Archaic labour laws are a hindrance to providing 24/7 shopping experience 5. Personalized service offered by Mom-&-Pop stores. 6. Unavailability of qualified personnel to support exponential growth in retail. 7. Differentiate taxation laws hindering expansion. RETAIL VIABILITY As per the CII McKinsey report, based on a GDP growth rate of 6-7% per annum, by 2010 the retail sector is expected to be US $ 300 Billion industry. Some of the major factors hindering the growth of this sector are as follows: v The non-industry structure and status v The lack of adequate infrastructure v FDI restrictions in this sector v The huge investments required in expanding their markets, v Problems associated with working Capital funding from lending Institutions. 8- BIG BAZAAR: THE INDIAN WAL-MART Pantaloon Retail (India) Limited is today recognized as one of the poneers in the business of organized retailing in the country with a turnover of over RS 400 crores in the financial year ending June 2003. The company is headquartered in Mumbai with zonal offices at Kolkata, Bangalore and Gurgaon (Delhi). It has 4 kinds of stores; 14 P antaloon Family Stores, 7 Big Bazaar discount hypermarkets, 6 Food Bazaar Stores with over 6. 5 lakh sq ft retail space across Kolkata, Mumbai, Thane Pune, Hyderabad, Bangalore, Bagpur, Ahmedabad, Kanpur, Chennai and Gugaon (Delhi). Pantaloon Retail India Limited is the flagship company of the Pantaloon group promoted by Mr Kishore Biyani. It has been one of the pioneers in organized retailing in India. It began its retailing operations in India way back in 1987. Currently, it manufactures and sells ready-made garments through its own retail outlets and two discounting stores. The company plans to diversify into the business of discounting in a big way, which is targeted at the growing middle class segment. It has India’s second largest retail chain with 17 retail outlets and two discounting stores branded as Big Bazaars across the country at an estimated retail space of ,01,300 sq. ft. The company plans to double its retail space in the next couple of years. Pantaloon has come up with an excellent revenue model, focusing on ‘value for money’ segment. Pantaloon plans to target the upper middle and the middle class segment, which forms the large chunk of Indian population. This segment is very price conscious and always looks out for value for money. Pantaloon successfully launched its discount store chain, which targets the large and growing upper-middle and middle class of Indian society. This is totally in contrast to the other organized retail players, which focus on high net-worth of individuals. Big Bazaar has strong own brand names in its portfolio across product categories. The brands include Pantaloon, John Miller and Bare. Higher percentage of ‘own brand’ sales improves margins, thus reducing the breakeven level of sales. Big Bazaar has diversified from apparels to household items in its discount stores. This has enabled them to enlarge their basket of offerings. -9- RETAIL CONCEPT The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman—the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retaillier, meaning ‘to cut a piece off’ or ‘to break bulk’. A retailer is a person, agent, agency, company, or organization which is instrumental in reaching the goods, merchandise, or services to the ultimate consumer. Retailers perform specific activities such as anticipating customer’s wants, developing assortments of products, acquiring market information, and financing. A common assumption is that retailing involves only the sale of products in stores. However, it also includes the sale of services like those offered at a restaurant, parlour, or by car rental agencies. The selling need not necessarily take place through a store. Retailing encompasses selling through the mail, the Internet, doorto-door visits—any channel that could be used to approach the consumer. When manufacturers like Dell computers sell directly to the consumer, they also perform the retailing function. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. Why has retailing become such a popular method of conducting business? The answer lies in the benefits a vibrant retailing sector has to offer— an easier access to a variety of products, freedom of choice and higher levels of customer service. As we all know, the ease of entry into retail business results in fierce competition and better value for customer. To enter retailing is easy and to fail is even easier. Therefore, in order to survive in retailing, a firm must do a satisfactory job in its primary role i. e. , catering to customers. Retailers’ cost and profit vary depending on their type of operation and major product line. Their profit is usually a small fraction of sales and is generally about 9-10%. Retail stores of different sizes face distinct challenges and their sales volume influences 10- business opportunities, merchandise purchase policies, nature or promotion and expense control measures. Over the last decade there have been sweeping changes in the general retailing business. For instance, what was once a strictly made-to-order market for clothing has now changed into a ready-to-wear market. Flipping through a catalogue, picking the right colour, size, and type of clothing a person wanted to purchas e and then waiting to have it sewn and shipped was the standard practice in the earlier days. By the turn of the century some retailers set up a storefront where people could browse, while new pieces were being sewn or customized in the back rooms. Almost all retail businesses have undergone a similar transition over the years. DRIVERS OF CHANGE IN RETAILING v Changing demographics and industry structure v Expanding computer technology v Emphasis on lower costs and prices v Emphasis on convenience and service v Focus on productivity v Added experimentation v Continuing growth of non-store retailing. In today’s competitive environment retailers have redefined their role in general, and in the value chain in particular. Retailers act as gatekeepers who decide on which new products should find their way to the shelves of their stores. As a result, they have a strong say in the success of the product or service launched by a business firm. kA product manager of household appliances claimed, ‘Marketers have to sell a new product several times, first within the company, then to the retailer and finally to the user of the product. ’ It is a well-established fact that manufacturers need to sill their products through retail formats that are compatible with their business strategy, brand image, and market profile in order to ensure a competitive edge. The role of retailers in the present competitive environment has gained attention from manufacturers because external parties such as market intermediaries and supplying partners are becoming increasingly powerful. It is necessary for -11- marketers of consumer products to identify the need and motivations of their partners in the marketing channel. This is especially true in the case or new products. The increasing numbers of product categories followed by multiple brands in each category complicate decision-making for both manufacturers and market intermediaries. Retailers want of optimize sales within the limited shelf space, governed by their individual sales philosophy. Retailers undertake risk in selecting a portfolio of products or brands to offer to their customers. Retailers have to make optimum selection of goods to be sold given the following major concerns: v Selling space available is relatively fixed and must return maximum profits. If such space is occupied by merchandise that is not moving, it will not result in profit. The retailer may have to resort to substantial price reductions in order to get rid of the unsold stock. There is always the risk of non-performance in terms of quality, supplies etc. , which in turn harms the image of the retail outlet. Retailing is a dynamic industry—constantly changing due to shifts in the needs of the consumers and the growth of technology. Retail formats and companies that were unknown three decades ago are now major forces in the economy. Therefore, the challenges for retail managers the world over are increasing—they must take decisions ranging from setting the price of a bag of rice to setting up multimillion dollar stores in malls. Selecting target markets, determining what merchandise and services to offer, negotiating with suppliers, training salespeople—these are just a few of the many functions that a retail manager has to perform on a perpetual basis. The world over retail business is dominated by smaller family run chain stores and regionally targeted stores but gradually more and more markets in the western world are being taken over by billion dollar multinational conglomerates, such as Wal-Mart, Sears, McDonald’s, Marks and Spencer. The larger retailers have managed to set up huge supply/distribution chains, inventory management systems, financing pacts and wide-scale marketing plans. In the backdrop of globalization, liberalization and highly aware customers, a retailer is required to make a conscious effort to position himself distinctively to face the -12- competition. This is determined to a great extent by the retail mix strategy followed by a company to sell its products. GLOBAL RETAIL-INDUSTRY-RELATED FACTS v Worldwide retail sales are estimated at US $7 trillion. v The top 200 largest retailers account for 30% of the worldwide demand. The money spent on household consumption worldwide increased by 68% between 1980 and 1998. v Retail sales are generally driven by people’s ability (disposable income) and willingness ( consumer confidence ) to buy. v The 1998 UNDP Human Development Report points to the fact that global expenditures on advertising are ( including in developing countries ) increasing f aster than the world economy, suggesting that the sector is becoming one of the major players in the development process. REGIONAL FACTS v Some two-thirds or US $6. 6 trillion out of the US $10 trillion American economy is consumer spending. About 40% or that ($3 trillion) is spent on discretionary products and services. v Retail turnover in the EU was almost 2,000 billion in 2001 and the sector’s better than average growth looks set to continue in the future. v Retail trade in Europe employs 15% of the European workforce (3 million firms and 13 million workers). v The Asian economies (excluding Japan) are expected to have 6% growth rates in 2005-06. -13- CONSUMER EXPECTATIONS v Time and quality of life are becoming relatively more important than money; 60% of Americans want to lead a simple life. Product performance was found to be the top purchasing criterion, while environmental features were a close second in a survey conducted by the Alliance for Environmental Innovation in conjunction with SC Johnson Wax. CHARACTERISTICS OF RETAILING Retailing can be distinguished in various ways from other businesses such as manufacturing. Retailing differs from manufacturing in the following ways: v There is direct end-use r interaction in retailing. v In is the only point in the value chain to provide a platform for promotions. v Sales at the retail level are generally in smaller unit sizes. Location is a critical factor in retail business. v In most retail businesses services are as important as core products. v There are a larger number of retail units compared to other members of the value chain. This occurs primarily to meet the requirements of geographical coverage and population density. Direct Interaction with Customers Retail businesses have a direct interaction with end-users of goods or services in the value chain. They act as intermediaries between end-users and suppliers such as wholesalers or manufacturers. Therefore, they are in a position to effectively communicate the response and changing preferences of the consumers to the suppliers or sales persons of the company. This helps the manufacturers and markets to redefine their product and change the components of its marketing strategy accordingly. Manufacturers require a strong retail network both for reach of the product and to obtain a powerful platform for promotions and point-of-purchase advertising. Realizing the importance of retailing in the entire value chain, many manufacturers have entered into retail business by setting up exclusive stores for their brands. This has not only provided direct contact with customers, but has also acted as advertisement for the companies and has provided -14- the manufacturers with bargaining power with respect to other retailers who stocked their product. Retailing provides extensive sales people support for products which are information intensive, such as in the case or consumer durables. Lower Average Amount of Sales Transaction The average amount of sales transaction at retail point is much less in comparison to the other partners in the value chain. Many consumers buy products in small quantities for household consumption. Due to lower disposable incomes, some consumer segments in India even buy grocery items on a daily basis rather than a weekly or a monthly basis. Inventory management becomes a challenge for retailers as a result of the many minor transactions with a large number of customers. Hence, retailers must take care of determining average levels of stock, order levels and the retailer has to keep a tight control on costs associated with each transaction in the selling process. Credit verification, employment of personnel, value-added activities like bagging, gift-wrapping and promotional incentives all add up to the costs. One way to resolve this is for the retail outlets to be able to attract the maximum possible number of shoppers. Point-of-purchase Display and Promotions A significant relevant chunk of retail sales comes from unplanned or impulse purchases. Studies have shown that shoppers often do not carry a fixed shopping list and pick up merchandise based on impulsive or situational appeal. Many do not look at ads before shopping. Since a lot of retail products are low involvement in nature, impulse purchases of the shopper is a vital area that every retailer must tap into. Therefore, display, point-of-purchase merchandise, store layou8t and catalogues become important. Impulse goods like chocolates, snack foods and magazines can sell much more quickly if they are placed in a high visibility and high traffic location. Larger Number of Retail Business Units Location of retail store plays an important role compared to other business units. Manufacturers decide the location on the basis of availability of factors of productions -15- and market. Similarly, retailers consider factors like potential demand, supply of merchandise and store image-related factors in locating the retail outlet. The number of operation units in retail is the highest compared to other constituents ot the value chain, primarily to meet the needs for geographic reach and customer accessibility. THEORIES AND MODELS OF RETAILING 1. DIALECTIC PROCESS: – An evolutionary theory based on the premise that retail institutions evolve. The theory suggests that new retail formats emerge by adopting characteristics from other forms of retailers in much the same way that a child is the product of the pooled genes of two different individuals. 2. GRAVITY MODEL: – A theory about the structure of market areas. The model states that the volume of purchases by consumers and the frequency of trips to the outlets are a function of the size of the store and the distance between the store and the origin of the shopping trip. 3. RETAIL ACCORDION THEORY:- A theory of retail institutional changes that suggests that retail institutions go from outlets with wide assortments to specialized, narrow, line store merchants and then back again to the more general, wide-assortment institution. It is also referred to as the generalspecific-general theory. 4. RETAIL LIFECYCLE THEORY:-A theory of retail competition that states that retailing institutions, like the products they distribute, pass through and identifiable cycle. This cycle can be partitioned into four distinct stages: i. Innovation, ii. Accelerated development, iii. Maturity, and iv. Decline. 5. WHEEL OF RETAILING THEORY: – A theory of retail institutional changes that explains retail evolution with an institutional life cycle concept. 6. NATURAL SELECTION THEORY: – A theory of retail institutional changes that states that retailing institutions that an most effectively adapt to environmental changes are the ones that are most likely to prosper or survive. -16- 7. CENTRAL PLACE THEORY: – A model that ranks communities according to the assortment of goods available in each. At the bottom of the hierarch are communities that represent the smallest central places (centres of commerce). They provide the basic necessities of life. Further up the hierarchy are the larger central places, which carry all goods and services, found in lower-order central places plus more specialized ones that are not necessary. FUNCTIONS OF RETAILING Retailers play a significant role as a conduit between manufacturers, wholesalers, suppliers and consumers. In this context, they perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, storage, advertising and certain additional services. SORTIONG Manufacturers usually make one or a variety of products and would like to sell their entire inventory to a few buyers to redu7ce costs. Final consumers, in contrast, prefer a large variety of goods and services to choose from and usually buy them in small quantities. Retailers are able to balance the demands of both sides, by collection an assortment of goods from different sources, buying them in sufficiently large quantities and selling them to consumers in small units. The above process is referred to as the sorting process. Through this process, retailers undertake activities and perform functions that add to the value of the products and services sold to the consumer. Supermarkets in the US offer, on and average, 15,000 different items from 500 companies. Customers are able to choose from a wide range of designs, sizes and brands from just one location. If each manufacturer had a separate store for its own products, customers would have to visit several stores to complete their shopping. While all retailers offer an assortment, they specialize in types of assortment offered and the market to which the offering is made. Westside provides clothing and accessories, while a chain like Nilgiris specializes in food and bakery items. Shoppers’ Stop targets the elite urban class, while Pantaloons is targeted at the middle class. -17- BREAKING BULK Breaking bulk is another function performed by retailing. The word retailing is derived from the French word retailler, meaning ‘to cut a piece off’. To reduce transportation costs, manufacturers and wholesalers typically ship large cartons of the product, which are then tailored by the retailers into smaller quantities to meet individual consumption needs. HOLDING STOCK Retailers also offer the service of holding stock for the manufacturers. Retailers maintain an inventory that allows for instant availability of the product to the consumers. It helps to keep prices stable and enables the manufacturer to regulate production. Consumers can keep a small stock of products at home as they know that this can be replenished by the retailer and can save on inventory carrying costs. ADDITIONAL SERVICES Retailers ease the change in ownership of merchandise by providing services that make it convenient to buy and use products. Providing product guarantees, after-sales service and dealing with consumer complaints are some of the services that add value to the actual product at the retailers’ end. Retailers also offer credit and hire-purchase facilities to the customers to enable them to buy a product now and pay foe it later. Retailers fill orders, promptly process, deliver and install products. Salespeople are also employed by retailers to answer queries and provide additional information about the displayed products. The display itself allows the consumer to see and test products before actual purchase. Retail essentially completes transactions with customers. CHANNEL OF COMMUNICATION Retailers also act as the channel of communication and information between the wholesalers or suppliers and the consumers. From advertisements, salespeople -18- and display, shoppers learn about the characteristics and features of a product or services offered. Manufacturers, in their turn, learn of sales forecasts, delivery delays, and customer complaints. The manufacturer can then modify defective or unsatisfactory merchandise and services. TRANSPORT AND ADVERTISING FUNCTIONS Small manufacturers can use retailers to provide assistance with transport, storage, advertising and pre-payment of merchandise. This also works the other way round in case the number of retailers is small. The number of functions performed by a particular retailer has a direct relation to the percentage and volume of sales needed to cover both their costs and profits. As a result of these functions, retailers are required to perform the following activities: ACTIVITIES PERFORMED BY RETAILERS Retailers undertake various business activities and perform functions that add value to the offerings they make to their target segments. Retailers provide convenient location, stock and appropriate mix of merchandise in suitable packages in accordance with the needs of customers. The four major activities carried out by retailers are: 1. Arrange for assortment of offerings 2. Breaking quantity 3. Holding stock 4. Extending services ARRANGING ASSORTMENT An assortment is a retailer’s selection of merchandise. It includes both the depth and breadth of products carried. Retailers have to select the combination of assortments from various categories. The assortments must include substitutable items of multiple brands and price points. They should be distinguished on account of physical dimensions and attributes e. g. , colour or flavour. The small retailer takes assortment decision on the basis of his experience; -19- on the other hand retailers from organized retailing depend on a detailed study of past trends and future projections. Retailers need to consider certain factors while devising assortment plans for their stores: profitability associated with particular merchandise mix, store image, layout and the level of compatibility between the existing merchandise. For example, FoodWorld, a leading food supermarket positioned as a one-stop shopping centre, deals in multiple product categories along with all possible variants of brands, stock keeping units, and physical attributes in order to meet the expectations of their consumers and survive in the business. Whereas, Subhiksha, a grocery chain in south India has impressive assortments of only the fast moving brands rather than all available variants in the market. Their assortment plan is governed by location, size and store image of their stores. BREAKING BULK Breaking bulk means physical repackaging of the products by retailers in small unit sizes according to customer’s convenience and stocking requirements. Normally, retailers receive large quantities of sacks and cases of merchandise from suppliers to reduce their transportation costs. In order to meet their customers’ requirements retailers have to break or arrange the bulk into convenient units. This entire function of the retailers adds value to the offerings not only for the end customers but also for the suppliers in the value chain. Even in the earlier days of generic and commodity-based trading most of the retailers used to perform this important function in the value chain. This function receives negligible attention from the retailers now due the introduction of new product categories, such as FMCG and readyto-wear apparel. HOLDING STOCK To ensure the regular availability of the offerings retailers maintain appropriate levels of inventory. Consumers normally depend on the retailers directly to replenish their stocks at home. Therefore, retailers, on periodic basis, maintain the required levels of stock to meet the regular or seasonal fluctuations in the demand. Retailers need to maintain equilibrium between the range or variety carried and the sales which it gives rise to. Retailers have to face the negative consequences of holding unwanted levels of stock—for instance, too little stock -20- ill hamper the sales volume, whereas, too much stock will increase the retailer’s cost of operation. Generally, in small towns of India most retailers have arrangements with the nearby warehouses to stock the goods. Some are so small that they have to stock only on the shop floor. Retailers in the organized sector, to a certain extent, are using effective software packages for maintaining adequate leve ls of inventory. At the same time, retailers avail of just-in-time deliveries with the help of efficient consumer response systems, which reduces the burden of maintaining high levels of stocks. EXTENDING SERVICES Retailing provides multiple services to immediate customers and other members of the value chain. The set of services extended by particular retailers may be part of their core product offerings or it may be ‘add on’ to their product or service. Retailers offer credit, home delivery, after-sales services and information regarding new products to their customers, thereby making the shopping experience convenient and enjoyable. At the same time, they provide stocking place, reach to the ultimate customers, and information about the oncerned target segment to the suppliers. For example, Time Zone, the first organized retail chain of wristwatches in India, started by leading watch manufacturers Titan, set up in all its stores, service centres with proper equipment and trained manpower. This has not only diluted the relevance of service providers in the unorganized sector but has also enhanced the confidence of the customers in the retai9l services provided by the particular retail chain, as after-sales service is considered to be an integral ingredient of the watch purchase. CATEGORIZING RETAILERS Categorizing retailers helps in understanding the competition and the frequent chandes that occur in retailing. There is no universally accepted method of classifying a retail outlet, although many categorization schemes have been proposed. Some of these include classifying on the basis of v Number of outlets v Margin Vs Turnover v Location v Size. -21- The number of outlets operated by a retailer can have a significant impact on the competitiveness of a retail firm. Generally, a greater number of outlets add strength to the firm because it is able to spread fixed costs, such as advertising and managers’ salaries, over a greater number of stores in addition to acquiring economies of purchase. While any retailer operating more than one store can be technically classified as a chain owner, for practical purposes a chain store refers to a retail firm which has more than 11 units. In the United States, for example, chain stores account for nearly 95% of general merchandise stores. Small chains can use economies of scale while tailoring merchandise to local needs. Big chains operating on a national scale can save costs by a centralized system of buying and accounting. A chain store could have either a standard stock list ensuring that the same merchandise is stocked in every retail outlet or an optional stock list giving the outlets the advantage of changing the merchandise according to customer needs in the area. Because of their size, chain stores are often channel captains of the marketing channel—captains can influence other channel partners, such as wholesalers, to carry out activities they might not otherwise engage in, such as extended payment terms and special package sizes. Big stores focus on large markets where their customers live and work. They use technology to learn more about their customers and target them with point-of-sale machines interactive kiosks, and sophisticated forecasting and inventory systems. They tend to stock a narrow range of inventory that sells well and maintain an extensive inventory of the fast selling products. Branding is important to them. Pricing is often a key area of focus for these retailers. Big stores have many strengths, including regional or national reputation, huge buying power, vast inventory and hassle-free return and exchange policies. Their prime locations, the consistency in their products and services, the fact that they are open when people can and want to shop and the clear consistent image and identity they develop and maintain challenge the abilities and resources of many small retailers. Perhaps their biggest advantage is their knowledge in every aspect of their business, from inventory selection to store layout. However, large retailers are not perfect. They have competitive weaknesses that small retailers can exploit. Most offer the same standardized assortments of products nationally. Local managers have little say in inventory selection. Often, sales staff has minimal product knowledge. Staff turnover is extremely high. Most large retailers have little connection with -22- the community they serve. They usually do not offer special services. Larger companies are often slow to recognize and react to changes in their local markets. Independent retailers can co-exist and flourish in the shadow of the big chains by developing a niche within the diverse market. The niche should be developed on the basis of new or unusual product offerings, superior service and overall quality. While value is important, price may be less important. Efficient operations, including precise buying practices, are a must. Customer contact within the niche market must be characterized by ‘high-touch’ service. The key factor is innovation: stores that do not change will perish. The road to success for the independent retailer lies in doing all the things those big chain stores can not or will not do. The successful independent retailers embrace the following principles: v Be prepared for change. v Move to a narrower niche market and stop competing directly with the big retailers. v Learn more about customers and include best customers in a database. Invest appropriately in advertising and promotion. v Charge regular prices and avoid discounting (ensure requisite mark-up). v Buy with precision and search out speciality suppliers. v Maintain essential inventory. v Focus on profit instead of volume (be ready to lose an occasional sale). v Provide extraordinary service. v Employ the best possible staff. v Understand the signi ficance of the Internet. Gross margin and inventory turnover is another means of classifying retailers. Gross margin is net sales minus the cost of goods sold and gross margin percentage is the return on sales. A 30% margin implies that a retailer generates Rs 30 for every Rs 100 sales that can be used to pay operating expenses. Inventory turnover refers to the number of times per year, on average, a retailer sells his inventory. On the basis of this, retailers are classified as low margin low turnover—those that cannot survive the competition—and low margin high turnover, exemplified by Amazon. com. Jewellery stores and appliance stores are examples of high margin low turnover stores and only a few retailers achieve high margin high turnover. These -23- etailers are in the best position to combat competition because their high turnover allows them to withstand price wars. The drawback of the classification by this method is that service retailers who have no inventory turnover cannot be encompassed. One of the old means of classification of retailers is by location, generally within a metropolitan area. Retailers are no longer satisfied with traditional locations within a cit y’s business district but are on the constant lookout for alternate locations to reach customers. Besides renovating old stores, retailers are testing unorthodox locations to expand their clientele. With the advent of the Internet, this area of retailing is likely to undergo tremendous changes in the coming years. Size is often used as a yardstick to classify retailers because costs often differ on the basis of size, with big retailers having lower operational costs per dollar than smaller players. However, in this sphere too, the Internet may make size an obsolete method of comparison. TRENDS IN RETAIL FORMATS Retail industry is continuously going through changes on account of liberalization, globalization and consumer preferences. While multinational retail chains are looking for new markets, manufacturers are identifying, redefining, or evolving new retail formats. The existing retail houses are also gearing up to face the emerging competition from the organized sector and the changing outlook of the consumers. For example, consumer spending is shifting from goods to services. Accordingly the retailers too are fast adjusting to the changing consumer preferences. Consumers are not only looking for the core products or functional benefits from the retailers but also the non-functional benefits, which need to be compatible with their lifestyles. For example, most of the traditional eating joints in India such as Haldiram, Bikaner and Sagar Ratna have revised their product offerings and atmospherics on the lines of the multinational chains to compete with them and to serve changed expectations of the consumers. Mom-and-pop Stores and Traditional Kirana Stores The retail sector is changing as new store categories have started dominating the marketplace. Mass merchandisers (Wal-Mart, Big Bazaar), discount clubs (Subhiksha), -24- so-called category killers (Home Depot, Vishal chain), and speciality retailers (Time Zone, Tanishq) have all developed a successful retail models. At the same time, the small mom-and-pop stores and the traditional department stores, are finding the competition intense. In 2002, while Wal-Mart and Target saw revenues grow (by 12% and 10%, respectively), department stores such as Saks and Federated experienced declining revenues (down 3% and 1% respectively). But even in the mass-merchandising segment, the competition is fierce, as is evidenced by Kmart’s bankruptcy announcement in 2002. Small independent stores, across product categories, is a very common retail formats they are also undertaking large scale renovations to appeal and attract their target consumer segments. E-commerce The amount of retail business being conducted on the Internet is growing every year. Indeed, Forrester Research Agency projects e-commerce revenue to rise to $123 billion in 2004, an increase of some 28% over the previous year and for e-tailing to comprise a bigger slice of the overall retail pie (5. 6%, up from 4. 5% in 2003). Many major retail organizations and manufacturers have online retail stores. Companies like Amazon. com and First and second. com, which helped pioneer the retail e-commerce concept, are now being followed by bricks-and-mortar and catalogue retailers like J. Crew, which are expanding retail e-commerce into new markets. Department Stores A few years ago, names like Sears, J. C. Penney, Macy’s, and Montgomery Ward dominated malls and downtowns all over America. Over the last decade or so, however, these department stores have suffered badly. In part, this is a result of changing shopping patterns and increased competition from discount stores. It has also come from financial burdens incurred by companies that acquired competing companies and grew too fast. It is unlikely that these players will disappear from the market. However, they should be ready to expect more bumps as the strong get stronger and the weak get absorbed. -25- Discount Stores These are giants such as Wal-Mart (the largest retailer in the world, with more than a million; employees), Target and Kmart, as well as membership warehouses, such as Costco. These, along with the category killers, have changed the landscape of both the retail industry and America. Where once mom-and-pop and department stores dominated retail, now the discount retailers and category killers are at the top of the heap. And where once shopping malls, anchored by at least one major department store, ;used to be the dominant retail presence lining the nation’s roads, now it is the behemoth Wal-Marts and Home Depots. Category Killers These are the giant retailers that dominate one area of merchandise (e. g. , Office Depot, Tower Records and The Sports Authority). They are able to buy bathroom tiles, file cabinets, electronic goods or pet food in such huge volumes that they can then sell them at prices even fairly large competitors cannot match. The future of this category is better than that of many of the more general discounters, but the same employment caveats apply. For most job seekers, these companies offer earn-and-learn experiences with vendors and distributors before they move onward and upward. Speciality Stores These include Crate & Barrel, the Body Shop, and Victoria’s Secret. These stores concentrate on one type of merchandise and offer it in a manner that makes it special. Some are very high-end (Louis Vuitton) while others cater to the price-conscious masses (Old Navy). Many are so successful that department stores have started to emulate their buying, marketing, and merchandise display strategies. Industry experts predict growth in this segment, particularly in home furnishings and home improvement, and it seems to attract many of the best and brightest in retail. Promotion and responsibility come quickly to those willing to work hard, and in many of these stores the hand of bureaucracy is not heavy. -26- E-tailers While most retailers have online storefronts, strictly online purveyors with no bricksand-mortar counterparts are hoping to snare a percentage of the retail profit. Major players, such as Amazon. com, have generated enough business to cause top brick-andmortar competitors to come up with their own Internet sites. Traditional retailers like Wal-Mart and Starbucks, hugely successful in their own right, have also set up online stores so as not to miss out on the revenue opportunities that the Interned offers. -27- BARISTA Barista positioned its outlets as a place where people meet each other in an environment, which fulfills both their social and intellectual needs. The music is not too loud and encourages conversation, and the person behind the counter is non-intrusive and friendly. Any consumer knows that even when it is crowded at Barista, you will have your share of privacy. This is because the other consumer is not listening in; he is too involved in himself. MARGIN FREE MARKETS Margin Free Markets is the largest retail chain in the state of Kerala and one of the leading retail chains in India. The first outlet of this chain started functioning on 26 January 1994 at Thiruvananthapuram. There are currently more than 275 franchisees of Margin Free Markets spread all over south India. The outlets are franchises and are not actually owned by the chain. The Consumer Protection and Guidance Society currently control Margin Free Markets, which is registered charitable institution that started functioning in 1993. The consumers are assured of quality, quantity and fair price of the goods sold through the Margin Free Markets. Any retailer can upgrade his shop to a Margin Free outlet by sending in an application to the society. If his application is accepted, he has to make the necessary investment as required. These shops deal in the enter gamut of foods required by a home for its monthly onsumption, grocery, food and non-food FMCG items, fruits and vegetables, consumer goods and household articles. Margin Free outlets are typical discount stores, offering one-stop-shop convenience and self service facility at significant discount to its customers. Most of these customers, in time, turn out to be its permanents customers by taking discounts cards, which permit them to obtain larger discounts than the non-card holders. The necessity to o ffer protection against the rising prices gave birth to the idea of Margin Free Markets. An enthusiastic entrepreneur, named Mr N. Ravikumar, conceived the idea. The idea turned out to be an instant success in Kerala especially because Kerala is more of, a ‘consumer’ state than a ‘producing’ state Kerala depends on her neighbouring states for her consumer needs. Due to the large number of intermediaries involved and the transportation costs, the prices are high and there is a wide fluctuation in the prices of groceries, fruits and vegetables. -28- RETAIL ORGANIZATION The term retail organization refers to the basic format or structure of a retail business designed to cater to the needs of the end customer. Recently, some scholars have started referring to India as a nation of shopkeepers. This epithet has its roots in the huge number of retail enterprises in India, which were over 12 million in 2003. About 78% of these are small family businesses utilizing only household labour. Retail firms may ;be independently owned, parts of a retail chain, operated as a franchisee, leased departments, owned by manufacturers or wholesalers, consumersowned or co-operative society. A retail unit could be owned by: v Manufacturer (e. g. , company owned retail outlets) v Wholesaler (e. g. Vastra outlet in Rajouri in New Delhi) v Independent retailer (Chanakya Sweet Shop near Hazratganj in Lucknow) v Consumer (consumer owned grocery stores in man y residential societies) v Co-operative society (e. g. , Mother Dairy milk booths in Delhi) v Government (e. g. , Cottage Emporia) v Ownership shared among franchiser and franchisee (e. g. , Archies Gallery) Although most Indian retailers fall in the category o f small-scale units, there are also some very big retailers. Organized retail stores are generally characterized by large, professionally managed store formats providing goods and services hat appeal to customers, in an ambience that is conducive for shopping and provides a memorable experience to customers. From positioning and operating perspectives, each ownership format serves a marketplace niche and presents certain advantages and disadvantages. Retail executives must not lose sight of this in playing up their strengths and working around their weaknesses. THE CHANGING STRUCTURE OF RETAILING All dynamic developments in retailing, from the birth of departmental stores in the last century to the recent emergence of warehouse clubs and hypermarkets, have been -29- responses to a changing environment. Changing customer demand, new technologies, intense competition, and social changes create new opportunities even as they shake up existing business. The retail business formats have been changing very fast mainly due to technological influences. The Internet and the Web technologies have created a myriad f opportunities for the Web-based business model of retailing. This has created a competition for the retailer with its own self. Besides, the challenge for the retailer now is to keep abreast of these latest formats in order to maintain and grow its share of market and compete within its band of retailers. A key impact of technology has been provision ;of greater information to the customer. Hence, a big challenge for the retailer in the information savvy world of today is that the opportunities for price differentiate itself qualitatively by superior customer services or better value for money to the customer. CLASSIFICATION OF RETAIL UNITS Conceptual classification of a business unit provides the marketers with strategic guidelines, useful in the design of retailing strategy. Besides, retail businesses are extremely diverse and there are quite a few types of retail units. Therefore, retail units are classified on multiple of ownership, geographical locations, kind of customer interaction level of services provided etc. Retailers Classified on the Basis of Ownership One of the first decisions that the retailer has to make as a business owner is how the company should be structured. This decision is likely to have long-term implications, so it is important to consult with an accountant and attorney to help one select preferred ownership structure. There are four basic legal forms of ownership for retailers: 1. Sole proprietorship: – The vast majority of small businesses start out as sole proprietorships. These firms are owned by one person, usually the individual who has the day-to-day responsibility for running the business. -30- 2. Partnership: – A partnership is a common format in India for carrying out business activities (particularly trading) on a small or medium scale. In a partnership, two or more people share ownership of a single business. 3. Joint venture: – A joint venture is not well defined in the law. Unless incorporated or established as a firm as evidenced by a deed, joint ventures may be taxed like association of persons, sometimes at maximum marginal rates. It acts like a general partnership, but is clearly for a limited period of time or a single project. 4. Limited liability Company (public and private):- The Limited Liability Company (LLC) is a relatively new type of hybrid business structure that is now permissible in most states. The owners are members, and the duration of the LLC is usually determined when the organization papers are filed. Classification of Retailers on the basis of Operational Structure Retail businesses are classified on the basis of their operational and organizational structure. Operational structure defines the key strategic decision of retail entity, whether to hire employees and manage the distributed sales function internally or to reach customers though franchised outlets owned and operated by local entrepreneurs. Retail firms can be classified into five heads on the basis of their respective operational structures: 1. Independent retail unit: – The total number of retailers in India is estimated to be over 5 million in 2003. About 78% of these are small family businesses utilizing only household labour. An independent retailer owns one retail unit. 2. Retail Chain: – A chain etailer operates multiple outlets (store units) under common ownership; it usually engages in some level of centralized (or coordinated) purchasing and decision making. 3. Franchising: – Franchising involves a contractual arrangement between a franchiser (which may be a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, which allows the franchisee to conduct a -31- given form of business under and establishments name and according to a given pattern of business. 4. Leased Department or Shop-in-shop:-It refers to department in a retail store that are rented to an outside party. Usually this is done in case of department and speciality stores and also at times, in discount stores. 5. Co-operative Outlets: – Co-operative outlets are generally owned and managed by co-operative societies. In this context the detailed example of Kendriya Bhandar in India. Classification of Retailers on the basis or Retail Location Retailers have also been also been classified according to their store location. Retailers can locate their stores in an isolated place and attract the customers to the store on their own strength—such as a small grocery store or paan shop in a colony, which attracts the customers staying close by. Classification of retailers on the basis of location is discussed below: 1. Retailers in a free-standing location:- Retailers located at a site which is not connected to other retailers depend entirely on their sore’s drawing power and on the various promotional tools to attract customers. This type of location has several advantages including no competition, low rent, better visibility from the road, easy parking and lower property costs. For example the Haldiram’s outlet on the DelhiJaipur highway and the McDonald’s outlet on Delhi-Ludhiana highway. 2. Retailers in a Business-associated Location:-In this case, a retailer locates his store in a place where a group o retail outlets, offering a variety of merchandise, work together to attract customers to their retail area, and also compete against each other for the same customers. 3. Retailers in Specialized Markets: – Besides the above location-based classification, we also have in India-retailers who prefer specialized markets, particularly traditional independent retailers or chain stores. -32- In India, most of the cities have specialized markets famous for a particular product category. For example, in Chennai, Godown Street is famous for clothes, Bunder treet for stationery products, Usman street for jewellery, T Nagar for ready-made garments, Govindappan naicleen street for grocery, Poo Kadia for food and vegetables. 4. Airport Retailing: – For quite some time, duty-free shops and newsstands dominated the small amount of commercial space provided at airports. Lately, serious efforts are being made to design new airport facilities in order to incorporate substantial amounts of retail space. The key features of airport retailing are: v Large groups of prospective shoppers v Captive audience v Strong sales per square foot of retail space v Strong sales of gift and travel items v Difficulty in replenishment v Longer operating hours v Duty-free shopping possible. ` -33- VARIETY OF MERCHANDISE MIX The retail merchandising has come a long way in India since the days when general stores (kirana) that stocked everything from groceries to stationery and small shops that sold limited varieties of products (such as clothes, furniture, medicines) reigned supreme. There are many different retail stores in India—convenience stores, supermarkets, hypermarkets, department stores, brand stores and discount stores characterized by the variety of merchandise mix offered by a respective retail format. The consumer can choose between different stores for different needs. Retail units, on account of variety of merchandise mix, can be classified as follows: . Department Stores: – It is a large retail store organized into a number of departments, offering a broad variety and depth of merchandise, commonly part of a retail chain. Usually, department stores are located within the planned shopping centres or traditional up market downtown centres. The leading fashion department stores in India are Ebony, Globus, LifeStyle, Pantaloon, Shoppers’ Stop and Westside. All of them are multiproduct stores, Ebony has 7 stores, Globus has 4 stores, LifeStyle has 3 stores and there are 12 Pantaloon Family Stores. Discount Stores: – Retailers offering a broad variety of merchandise mix, limited or no service and low prices are characterized by low margins, heavy advertising, low investments on fixtures, limited support from sales people etc. Discount stores prefer shopping centres that provide space at lower rents as they attract customers from other adjoining stores in the shopping centre. Speciality Stores: – Speciality stores stress on one or a limited number of complementary product categories and extend a high level of service to their customers. In India, the traditionally independent retailers in the specialized market centres operate in a particular product category, at these centres attract large crowds. Such specialized retail operations provide expertise economies of scale, bargain and image to the particular stores. Supermarkets and Hypermarkets:- A hypermarket is a very large retail unit offering merchandise at low prices. Superstores have a sales area of over 50,000sq. ft. Hypermarkets are characterized by large store size, low operating costs and margins, low prices and comprehensive range of merchandise. -34- RETAIL IN INDIA The retail industry in India is largely unorganized and predominantly consists of small, independent, owner-managed shops. Retailing is India’s largest industry in terms of contribution to GDP and constitutes 13% of the GDP (Gross Domestic Product). There are around 5 million retail outlets in India. There are also an unaccounted number of low cost Kiosks (tea stalls, snack centres, barber shops) and pushcarts mobile vendors. Total retail sales area in India was estimated at 328 million sq. mt. in 2001, with an average selling space of 29. 4 sq. mt. per outlet. In India, the per capita retailing space is about 2 sq. ft. , which is quite low in comparison to the developed economies. In 2000, the global management consultancy AT Kearney put retail trade at Rs 400,000 crore, which is expected to increase to Rs 800,000 crore by the year 2005—an annual increase of 20%. According to a survey by AT Kearney, an overwhelming proportion of the Rs 400,000 crore retail markets is unorganized. In fact, only a Rs 20,000 crore segment of the market is organized. There is no integrated supply chain management outlook in the Indian traditional retail industry. Food sales constitute a high proportion of the total retail sales. The share was 62. 7% in 2001, worth approximately Rs 7,039. 2 billion, while non-food sales were worth Rs4189. 5billion. However, the non-food retailing sector registered faster year-on-year growth than the food sales sector. The trend to market private labels by a specific retail store is catching on in India as it helps to improve margins. The turnover from private labels by major retail chains was estimated at around Rs 1200 million in 2000. Growth in retail outlets (millions) Year 1978 1984 1990 1996 Urban 0. 58 0. 75 0. 94 1. 80 Rural 1. 76 2. 02 2. 42 3. 33 Total 2. 35 2. 77 3. 36 5. 13 Source: indiainfoline -35- Composition of urban outlets Retail Outlet Grocers Cosmetic stores Chemist Food stores General stores Tobacco, pan stores others Source: indiainfoline Composition 34. 7% 4. % 6. 3% 6. 6% 14. 4% 17. 0% 17. 0% Composition of rural outlets Retail Outlet Grocers Composition 55. 6% General stores 13. 5% Chemists Others 3. 3% 27. 6% Source: Indiainfoline EMERGENCE OF ORGANIZED RETAILING Organized retailing in India repres